{"id":232,"date":"2021-04-14T08:02:06","date_gmt":"2021-04-14T08:02:06","guid":{"rendered":"https:\/\/www.websignals.com\/blog\/?p=232"},"modified":"2023-03-01T10:54:10","modified_gmt":"2023-03-01T10:54:10","slug":"48-simple-but-effective-ways-to-use-websignals","status":"publish","type":"post","link":"https:\/\/www.websignals.com\/blog\/48-simple-but-effective-ways-to-use-websignals\/","title":{"rendered":"48+ Simple (But Effective) Ways to Use WebSignals"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Web monitoring can be both powerful and dangerous at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s powerful because of the multitude of opportunities it offers to timely reach out to your target audience in an authentic and helpful manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s dangerous because of the wasted resources caused by the lack of comprehensive and smart strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a brand, you must maintain a balance between your goals and web monitoring strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, you need data that goes beyond quantitative aspects, such as demographics of your target audience, and focus on the qualitative aspects as well, like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are the influencers of your community?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is your community discussing about you and your competitors?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are your brand advocates?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What does your community think about you?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What does your community think about your competitors?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the issues faced by your prospective clients\/users?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can you stand out as a brand while being relevant to the culture?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Gathering this type of information allows you to create a powerful web monitoring strategy yielding better results and higher success rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 48+ simple (but effective) ways to use web monitoring tools:<\/span><\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Brand_Monitoring\">Brand Monitoring<\/a><ul><li><a href=\"#How_to_Monitor_Your_Brands_Online_Performance\">How to Monitor Your Brand\u2019s Online Performance?<\/a><ul><li><a href=\"#Monitor_EVERYTHING\">Monitor EVERYTHING<\/a><\/li><li><a href=\"#When_Setting_Up_Your_Project\">When Setting Up Your Project<\/a><\/li><li><a href=\"#Language\">Language<\/a><\/li><li><a href=\"#Time_Period\">Time Period<\/a><\/li><li><a href=\"#Boolean\">Boolean<\/a><\/li><li><a href=\"#When_Analyzing_Collected_Mentions\">When Analyzing Collected Mentions<\/a><\/li><li><a href=\"#Multiple_Sources\">Multiple Sources<\/a><\/li><li><a href=\"#Flexible_Time_Period\">Flexible Time Period<\/a><\/li><li><a href=\"#Advanced_Filtering_Options\">Advanced Filtering Options<\/a><\/li><li><a href=\"#Sentiment_Filter\">Sentiment Filter<\/a><\/li><li><a href=\"#Sorting\">Sorting<\/a><\/li><li><a href=\"#Language_Filter\">Language Filter<\/a><\/li><li><a href=\"#Locations\">Locations<\/a><\/li><li><a href=\"#Title_Website_and_Page_Filter\">Title, Website, and Page Filter<\/a><\/li><li><a href=\"#Integration_Options\">Integration Options<\/a><\/li><li><a href=\"#Daily_Monitoring\">Daily Monitoring<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Competitor_Intelligence\">Competitor Intelligence<\/a><ul><li><a href=\"#How_to_Gather_Competitor_Intelligence_Using_WebSignals\">How to Gather Competitor Intelligence Using WebSignals?<\/a><\/li><li><a href=\"#How_to_Use_Competitor_Intelligence\">How to Use Competitor Intelligence?<\/a><ul><li><a href=\"#Analyze_Your_Competitors_Mentions\">Analyze Your Competitors\u2019 Mentions<\/a><\/li><li><a href=\"#Examine_Your_Competitors_Online_Reputation\">Examine Your Competitor\u2019s Online Reputation<\/a><\/li><li><a href=\"#Study_Your_Competitors_Strategies\">Study Your Competitor\u2019s Strategies<\/a><\/li><li><a href=\"#Find_Out_Your_Competitors_Influencers\">Find Out Your Competitor\u2019s Influencers<\/a><\/li><li><a href=\"#Monitor_the_C-level_Executives_of_Your_Competitors\">Monitor the C-level Executives of Your Competitors<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Customer_Service\">Customer Service<\/a><ul><li><a href=\"#How_to_Improve_Customer_Service_Using_WebSignals\">How to Improve Customer Service Using WebSignals?<\/a><ul><li><a href=\"#Quickly_Respond_to_Customers_Queries\">Quickly Respond to Customer\u2019s Queries<\/a><\/li><li><a href=\"#Address_Positive_Negative_Reviews\">Address Positive &amp; Negative Reviews<\/a><\/li><li><a href=\"#Respond_to_Hard-to-discover_Reviews\">Respond to Hard-to-discover Reviews<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Brand_Reputation_Management\">Brand Reputation Management<\/a><ul><li><a href=\"#How_to_Improve_Your_Online_Brand_Reputation\">How to Improve Your Online Brand Reputation?<\/a><ul><li><a href=\"#Consistent_Brand_Monitoring\">Consistent Brand Monitoring<\/a><\/li><li><a href=\"#Handling_Negative_Mentions\">Handling Negative Mentions<\/a><\/li><li><a href=\"#Responding_to_Positive_Mentions\">Responding to Positive Mentions<\/a><\/li><li><a href=\"#Encourage_Brand_Advocacy\">Encourage Brand Advocacy<\/a><\/li><li><a href=\"#Monitor_Competitors_ORM_Practices\">Monitor Competitor\u2019s ORM Practices<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Market_Research\">Market Research<\/a><ul><li><a href=\"#How_to_Conduct_Market_Research_Using_WebSignals\">How to Conduct Market Research Using WebSignals?<\/a><ul><li><a href=\"#Monitor_Your_Competitors_Across_Multiple_Platforms\">Monitor Your Competitors Across Multiple Platforms<\/a><\/li><li><a href=\"#Study_the_Industry-specific_Trends\">Study the Industry-specific Trends<\/a><\/li><li><a href=\"#Follow_Experts_and_Industry_Leaders\">Follow Experts and Industry Leaders<\/a><\/li><li><a href=\"#Market_Research_for_Employees\">Market Research for Employees<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Link_Building_SEO\">Link Building &amp; SEO<\/a><ul><li><a href=\"#How_to_Find_Link_Building_Opportunities_Using_WebSignals\">How to Find Link Building Opportunities Using WebSignals?<\/a><ul><li><a href=\"#Find_Unlinked_Mentions\">Find Unlinked Mentions<\/a><\/li><li><a href=\"#Seek_Guest_Posting_Opportunities\">Seek Guest Posting Opportunities<\/a><\/li><li><a href=\"#Discover_Link_Building_Opportunities\">Discover Link Building Opportunities\u00a0<\/a><\/li><li><a href=\"#PR_Sources_Through_News_influencers\">PR Sources Through News influencers<\/a><\/li><li><a href=\"#Monitor_Backlinks_to_Your_Website\">Monitor Backlinks to Your Website<\/a><\/li><li><a href=\"#Build_Your_Expertise\">Build Your Expertise<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Influencer_Marketing\">Influencer Marketing<\/a><ul><li><a href=\"#How_to_Find_Influencers_Using_WebSignals\">How to Find Influencers Using WebSignals?<\/a><ul><li><a href=\"#Brand_Related_Influencers\">Brand Related Influencers<\/a><\/li><li><a href=\"#Industry-specific_Influencers\">Industry-specific Influencers<\/a><\/li><li><a href=\"#Monitor_Influencers_of_Your_Competitors\">Monitor Influencers of Your Competitors<\/a><\/li><li><a href=\"#Find_Micro-influencers\">Find Micro-influencers<\/a><\/li><li><a href=\"#Observe_the_Trends_in_Influencer_Marketing\">Observe the Trends in Influencer Marketing<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Lead_Generation\">Lead Generation<\/a><ul><li><a href=\"#How_to_Find_Leads_Using_WebSignals\">How to Find Leads Using WebSignals?<\/a><ul><li><a href=\"#Discovering_Potential_Leads_for_Your_Brand\">Discovering Potential Leads for Your Brand<\/a><\/li><li><a href=\"#Snooping_Potential_Leads_of_Your_Competitors\">Snooping Potential Leads of Your Competitors<\/a><\/li><li><a href=\"#Find_Industry-specific_Leads\">Find Industry-specific Leads<\/a><\/li><li><a href=\"#Acquire_Targeted_Leads_with_Boolean\">Acquire Targeted Leads with Boolean<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Content_Ideas_Marketing\">Content Ideas &amp; Marketing<\/a><ul><li><a href=\"#How_to_Find_Content_Ideas_Using_WebSignals\">How to Find Content Ideas Using WebSignals?<\/a><ul><li><a href=\"#Track_Mentions_of_Industry_Relevant_Keywords\">Track Mentions of Industry Relevant Keywords<\/a><\/li><li><a href=\"#Track_Experts_Talking_Shop\">Track Experts Talking Shop<\/a><\/li><li><a href=\"#Monitor_Mentions_of_Your_Competitors\">Monitor Mentions of Your Competitors<\/a><\/li><\/ul><\/li><li><a href=\"#How_to_do_Content_Marketing_Using_WebSignals\">How to do Content Marketing Using WebSignals?<\/a><ul><li><a href=\"#Who_Is_Sharing_Your_Content\">Who Is Sharing Your Content?<\/a><\/li><li><a href=\"#Collaborate_with_Content_Creators\">Collaborate with Content Creators<\/a><\/li><li><a href=\"#Follow_the_Trends\">Follow the Trends<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Plagiarism_Detection\">Plagiarism Detection<\/a><ul><li><a href=\"#How_to_Detect_Plagiarism_Using_WebSignals\">How to Detect Plagiarism Using WebSignals?<\/a><ul><li><a href=\"#Find_Trademarked_Phrases\">Find Trademarked Phrases<\/a><\/li><li><a href=\"#Detect_Copyright_Infringement\">Detect Copyright Infringement<\/a><\/li><li><a href=\"#Build_A_Unique_Brand_Identity\">Build A Unique Brand Identity<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Informed_Purchase_Decisions\">Informed Purchase Decisions<\/a><ul><li><a href=\"#How_to_Make_Informed_Purchase_Decisions_Using_WebSignals\">How to Make Informed Purchase Decisions Using WebSignals?<\/a><\/li><\/ul><\/li><li><a href=\"#Start_Your_Own_Business\">Start Your Own Business<\/a><ul><li><a href=\"#How_Can_You_Start_Your_Own_Business_Using_WebSignals\">How Can You Start Your Own Business Using WebSignals?<\/a><ul><li><a href=\"#White-Label_Reporting\">White-Label Reporting<\/a><\/li><li><a href=\"#Online_Reputation_Management\">Online Reputation Management<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Conclusion\">Conclusion<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Brand_Monitoring\"><b>Brand Monitoring<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your brand is your existence &#8211; in the ever-changing world of the internet, you have a chance of sustaining your business only if you have a strong brand image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The real question is &#8211; <\/span><b>how<\/b><span style=\"font-weight: 400;\"> to create a strong image for your brand?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to check who is mentioning your brand online. This helps you get a sense of the conversations around your brand and your customers\u2019 interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WebSignals collects mentions from 122+ million sources, including major social media platforms, forums, websites, TV, and radio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps you dive deep into tracking your brand mentions and unearth crucial data points to help grow your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Millions of sources. One simple tool.<\/span><\/p>\n<h3><span id=\"How_to_Monitor_Your_Brands_Online_Performance\"><b>How to Monitor Your Brand\u2019s Online Performance?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s how EASILY you can monitor your brand\u2019s online presence:<\/span><\/p>\n<h4><span id=\"Monitor_EVERYTHING\"><b>Monitor EVERYTHING<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Log in to your WebSignals account (don\u2019t have a WebSignals account? <\/span><a href=\"https:\/\/www.websignals.com\/free\/register\"><span style=\"font-weight: 400;\">Register here for free<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a project, type in a Project Name, add Keyword(s), and press \u2018<\/span><b>Enter<\/b><span style=\"font-weight: 400;\">\u2019.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-239\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/1.png\" alt=\"\" width=\"733\" height=\"395\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Click on \u2018<\/span>Save<span style=\"font-weight: 400;\">\u2019 to submit. Wait for a few seconds, and WebSignals starts displaying the mentions of your keyword.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-240\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/2.png\" alt=\"\" width=\"1358\" height=\"556\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These mentions are imported from 122+ million sources on the internet, including platforms like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web (includes Pinterest, blogs, and other websites)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video (includes YouTube, Vimeo, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quora<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online Forums<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">News (includes BBC, CNN, CNBC, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podcast<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TV<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Radio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low-quality Web (posts on websites with low authority)<br \/>\n<\/span><\/li>\n<li aria-level=\"1\">Personalized Monitoring<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By now, you must be thinking &#8211; if WebSignals has such a massive database, my mention data might be vague and generic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, WebSignals allows you to not only scour through millions of mentions with just a few clicks but also personalize the results as per <\/span>your<span style=\"font-weight: 400;\"> requirements. It does so through multiple advanced settings for gathering your data.<\/span><\/p>\n<h4><span id=\"When_Setting_Up_Your_Project\"><b>When Setting Up Your Project<\/b><\/span><\/h4>\n<p><a href=\"https:\/\/www.websignals.com\/faq\/get-started\/how-to-set-up-your-project\"><span style=\"font-weight: 400;\">Setting up your WebSignals project<\/span><\/a><span style=\"font-weight: 400;\"> is a cakewalk &#8211; enter a project, a keyword, and you are done. But, it\u2019s time to go beyond that and unleash WebSignals\u2019 full potential through <\/span>Advanced Settings<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-241\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/3.png\" alt=\"\" width=\"699\" height=\"507\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your project\u2019s Advanced Settings allow you to envelope around the mentions that matter for your business.<\/span><\/p>\n<h4><span id=\"Language\"><b>Language<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">WebSignals collects mentions in almost 180+ languages. And if you want to track mentions in a specific language, you may do that as well. For example, if you want to track mentions in Chinese, you can select \u2018<\/span>Chinese<span style=\"font-weight: 400;\">\u2019 in the drop-down menu.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-242\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/4.png\" alt=\"\" width=\"680\" height=\"568\" \/><\/p>\n<h4><span id=\"Time_Period\"><b>Time Period<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Do you want to track mentions of a keyword only for the last 7 days? Just select <\/span>7 Days<span style=\"font-weight: 400;\"> from the filter, and WebSignals will collect mentions accordingly. Going further, you can choose among 30, 90, 180, 365 days, and All time.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-243\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/5.png\" alt=\"\" width=\"679\" height=\"581\" \/><\/p>\n<h4><span id=\"Boolean\"><b>Boolean<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You may want the mention tracking to be broader because sometimes keywords have variations based on the user\u2019s search\/mention pattern. For example, some search for \u2018Superman\u2019 <\/span><b>and<\/b><span style=\"font-weight: 400;\"> there are those who prefer using \u2018Man of Steel\u2019 <\/span>or<span style=\"font-weight: 400;\"> \u2018Clark Kent\u2019. In each scenario, the intent is the same. So, we designed our tool to learn that and collect mentions accordingly. You must only provide the possible search\/mention variations, and WebSignals will find the mentions for you.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-245\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/6.png\" alt=\"\" width=\"687\" height=\"539\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s not it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you can exclude a domain from tracking the mentions as well. Enter the domain URL under the \u2018<\/span>Not<span style=\"font-weight: 400;\">\u2019 section. Doing so, WebSignals will not track the mentions of a keyword on your specified domain.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-246\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/7.png\" alt=\"\" width=\"681\" height=\"555\" \/><\/p>\n<h4><span id=\"When_Analyzing_Collected_Mentions\"><b>When Analyzing Collected Mentions<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">WebSignals imports mentions into its feed as per your project settings. But wait, there\u2019s more to it (much more indeed).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time to play around and work with additional settings to personalize your feed even further.<\/span><\/p>\n<h4><span id=\"Multiple_Sources\"><b>Multiple Sources<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">WebSignals elegantly curates all of your mentions and categorizes them based on the source, allowing you to study mentions by platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select your chosen platform, and WebSignals will update the feed accordingly.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-247\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/8.png\" alt=\"\" width=\"1353\" height=\"344\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can select single and multiple platforms as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Superman, we have selected Twitter, Facebook and Quora as our primary platforms.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-248\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/9.png\" alt=\"\" width=\"1357\" height=\"561\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This helps you cut through the clutter and focus on the platforms vital to your brand.<\/span><\/p>\n<h4><span id=\"Flexible_Time_Period\"><b>Flexible Time Period<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Beyond the Advanced settings, you can further filter the feed by time period. Although, here, you are given more flexibility. You can filter the data by 15 days and 24 hours (up to yesterday); this helps you focus on the most recent conversations related to your brand.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-249\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/10.gif\" alt=\"\" width=\"600\" height=\"296\" \/><\/p>\n<h4><span id=\"Advanced_Filtering_Options\"><b>Advanced Filtering Options<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">WebSignals\u2019 dashboard is equipped with an Advanced Filter that allows you to narrow down the mentions even further. Here are the multiple filters that you can apply:<\/span><\/p>\n<h4><span id=\"Sentiment_Filter\"><b>Sentiment Filter<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">For every brand, handling negative mentions before they get any air is a priority, and WebSignals allows you to do that with ease. Just select \u2018<\/span>Negative<span style=\"font-weight: 400;\">\u2019 under the sentiments filter, and it will only show negative mentions of your brand in the feed. Now, you can quickly handle them. Apart from this, you can also filter the mention by Positive and Neutral.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-250\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/11.gif\" alt=\"\" width=\"600\" height=\"296\" \/><\/p>\n<h4><span id=\"Sorting\"><b>Sorting<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you want to find your most reputable mentions or list them from recent to oldest, click on the \u2018<\/span>Sort By<span style=\"font-weight: 400;\">\u2019 segment and select among \u2018<\/span>Date<span style=\"font-weight: 400;\">\u2019 or \u2018<\/span>Domain Score<span style=\"font-weight: 400;\">\u2019.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-251\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/12.gif\" alt=\"\" width=\"600\" height=\"296\" \/><\/p>\n<h4><span id=\"Language_Filter\"><b>Language Filter<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Suppose you have selected \u2018<\/span>All Languages<span style=\"font-weight: 400;\">\u2019 when setting up your project, but now you want to track mentions in a specific language. In that case, you can choose your preferred language in the Language filter, which you can modify indefinitely.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-252\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/13.gif\" alt=\"\" width=\"600\" height=\"296\" \/><\/p>\n<h4><span id=\"Locations\"><b>Locations<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You may choose to see mentions only from a country you prefer. This means that you can now target a certain demographic with your brand monitoring campaign. Choose \u2018<\/span>Global<span style=\"font-weight: 400;\">\u2019<\/span> <span style=\"font-weight: 400;\">if you want to include results from all the countries.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-253\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/14.gif\" alt=\"\" width=\"600\" height=\"336\" \/><\/p>\n<h4><span id=\"Title_Website_and_Page_Filter\"><b>Title, Website, and Page Filter<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">After applying these filters, what if your feed still has too many mentions? Don\u2019t worry. You can narrow down the mentions even further through the Title, Website, and Word filter. Enter a website URL or a Page URL, and WebSignals will only show the mention of your keyword on the specified website and page. You can do the same for the Title, too.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-254\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/15.gif\" alt=\"\" width=\"600\" height=\"336\" \/><\/p>\n<p>Note<b>: <\/b><span style=\"font-weight: 400;\">You can save your favourite filters to use later. To do so, click on the \u2018<\/span>Filter Save As<span style=\"font-weight: 400;\">\u2019 button below the selected filters. Access your saved filters by clicking on the folder beside integration options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Access your saved filters by clicking on the folder beside integration options.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-255\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/16.gif\" alt=\"\" width=\"600\" height=\"336\" \/><\/p>\n<h4><span id=\"Integration_Options\"><b>Integration Options<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It often becomes crucial for a business to use automation services for its repetitive tasks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WebSignals helps you automate data transferring between applications through its integration options. You can share WebSignals\u2019 mention data with automation tools like Pabbly to create data-driven strategies and ensure your brand\u2019s 360\u00b0 growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connect webhooks by clicking on the <\/span>Plug Icon<span style=\"font-weight: 400;\"> beside filters and selecting Pabbly on the resulting page.\u00a0<\/span><\/p>\n<p>Note<b>: <\/b><span style=\"font-weight: 400;\">To access this, you need to create a Pabbly account.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-256\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/17.png\" alt=\"\" width=\"1155\" height=\"446\" \/><\/p>\n<h4><span id=\"Daily_Monitoring\"><b>Daily Monitoring<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">WebSignals keeps you updated about conversations around your brand by sending a daily report containing a detailed summary of your mentions to your registered email ID.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-257\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/18.gif\" alt=\"\" width=\"600\" height=\"337\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To enable daily monitoring on WebSignals, go to <\/span>My Account<span style=\"font-weight: 400;\"> and enable <\/span>Daily Email Notifications<b>.<\/b><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-258\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/19.png\" alt=\"\" width=\"1163\" height=\"715\" \/><\/p>\n<h2><span id=\"Competitor_Intelligence\"><b>Competitor Intelligence<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Competitor intelligence is like a business\u2019 immunity system &#8211; it helps you keep an eye out for potential opportunities of growing severe and potential threats from your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides you with relevant data points so you can adapt and improve your business accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With WebSignals as your companion, you essentially get an immunity booster to energize your business results.<\/span><\/p>\n<h3><span id=\"How_to_Gather_Competitor_Intelligence_Using_WebSignals\"><b>How to Gather Competitor Intelligence Using WebSignals?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Begin by setting up alerts for your leading competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Open WebSignals, <\/span><a href=\"https:\/\/www.websignals.com\/faq\/get-started\/how-to-set-up-your-project\"><span style=\"font-weight: 400;\">set up a project<\/span><\/a><span style=\"font-weight: 400;\"> with the brand names of your competitors.<\/span><\/p>\n<p>NOTE<b>: <\/b><span style=\"font-weight: 400;\">Don\u2019t know who your competitors are? Use <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/how-to-conduct-seo-competitor-analysis\/\"><span style=\"font-weight: 400;\">RankWatch Competitor Analysis<\/span><\/a><span style=\"font-weight: 400;\"> and find your top competitors.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-259\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/20.png\" alt=\"\" width=\"1211\" height=\"657\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After creating a project with your competitors, click on \u2018<\/span>Save<span style=\"font-weight: 400;\">\u2019 to submit. It will take a minute for WebSignals to collect the mention data of your competitors.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-260\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/21.png\" alt=\"\" width=\"1353\" height=\"666\" \/><\/p>\n<h3><span id=\"How_to_Use_Competitor_Intelligence\"><b>How to Use Competitor Intelligence?<\/b><\/span><\/h3>\n<h4><span id=\"Analyze_Your_Competitors_Mentions\"><b>Analyze Your Competitors\u2019 Mentions<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Since you are competing with established players in the game, there will always be customers who are either happy or unhappy with their products\/services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use WebSignals to analyze what people are saying about your competitors, learn from their mistakes and modify your strategies.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">You want to open a fast-food franchise and compete with giants like McDonald\u2019s, Wendy\u2019s and Burger King.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply search for their name and select from a list of options in the \u2018<\/span>Sentiments<span style=\"font-weight: 400;\">\u2019 filter of the dashboard. \u2018<\/span>Positive<span style=\"font-weight: 400;\">\u2019 mentions help you uncover things that your competitors are doing better, whereas \u2018<\/span>Negative<span style=\"font-weight: 400;\">\u2019 mentions will help you know what they are doing wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here we have listed all the negative mentions of McDonald\u2019s.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-261\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/22.png\" alt=\"\" width=\"773\" height=\"598\" \/><\/p>\n<h4><span id=\"Examine_Your_Competitors_Online_Reputation\"><b>Examine Your Competitor\u2019s Online Reputation<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The online reputation of a brand can either make or break a business. Statistically speaking, 3 out of 4 consumers trust a company more if it has positive reviews. And <\/span><a href=\"https:\/\/blog.reputationx.com\/online-reputation-management-statistics\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers prefer not to use a business if it has too many negative reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conducting a detailed sentiment analysis of your competitors&#8217; mentions will help you gauge their online reputation and understand whether their consumers are happy with their services or not.<\/span><\/p>\n<h4><span id=\"Study_Your_Competitors_Strategies\"><b>Study Your Competitor\u2019s Strategies<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your competitors can often be your greatest mentors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Observe and analyze their moves throughout the web to gauge their strategies by looking at their criticisms, praises, and how they respond to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get a better sense of what your competitors will do next if you have already studied their previous moves; this helps you become an industry leader.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By setting up daily alerts for your competitors, you can always stay a step ahead of them.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-262\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/23.gif\" alt=\"\" width=\"600\" height=\"337\" \/><\/p>\n<h4><span id=\"Find_Out_Your_Competitors_Influencers\"><b>Find Out Your Competitor\u2019s Influencers<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Influencer marketing is projected to be an industry worth over <\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\"><span style=\"font-weight: 400;\">$13 Billion<\/span><\/a><span style=\"font-weight: 400;\"> in 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since influencers drive such huge numbers in terms of followers, brands are often quick to decide which influencer to choose for their campaign without considering if they are even compatible with each other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, when you choose the right influencer for your campaign, it can make a massive difference in ROI.<\/span><\/p>\n<p>Use Case<b>: <\/b><span style=\"font-weight: 400;\">In the reporting dashboard of WebSignals, you can find your competitors&#8217; potential influencers by looking at their mentions and follower count.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, create alerts for your competitors on WebSignals, then go to the \u2018<\/span>Influencers<span style=\"font-weight: 400;\">\u2019 in the <\/span>Reporting Dashboard<span style=\"font-weight: 400;\"> to find the potential influencers of your competitors.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-263\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/24.gif\" alt=\"\" width=\"600\" height=\"308\" \/><\/p>\n<h4><span id=\"Monitor_the_C-level_Executives_of_Your_Competitors\"><b>Monitor the C-level Executives of Your Competitors<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The top management of a company often drives its culture and reflects its values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By observing the C-Level Executives of your competitors, you can predict their next big move and create a suitable strategy for your own brand as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you keep an eye on them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply Google the founders and C-level executives of your competitors and create an alert for them in WebSignals.<\/span><\/p>\n<p>Use Case<b>: <\/b><span style=\"font-weight: 400;\">Here, we have searched for mentions of Daniel Schwartz &#8211; CEO of Burger King. Being a leading fast-food chain, understanding its CEO&#8217;s moves would help us structure our business strategies.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-264\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/25.png\" alt=\"\" width=\"1222\" height=\"626\" \/><\/p>\n<h2><span id=\"Customer_Service\"><b>Customer Service<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to Microsoft, <\/span><a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of Americans use customer service as a factor in deciding whether or not to do business with a company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers are the lifeblood of a business, and customer service is the first aid if any blood is shed (i.e., customer complaints).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, several businesses often take customer service beyond just grievance redressal and go above and beyond to obsess over them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take Trader Joe\u2019s as an example. The privately-owned grocery chain has a cult following because it encourages its employees to go above and beyond their acts of kindness towards their customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how WebSignals helps you unlock your way to exceptional customer service:<\/span><\/p>\n<h3><span id=\"How_to_Improve_Customer_Service_Using_WebSignals\"><b>How to Improve Customer Service Using WebSignals?<\/b><\/span><\/h3>\n<h4><span id=\"Quickly_Respond_to_Customers_Queries\"><b>Quickly Respond to Customer\u2019s Queries<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Respond to your customer\u2019s queries instantly by searching for your brand\u2019s name and accessing \u2018<\/span>Questions<b>\u2019<\/b><span style=\"font-weight: 400;\"> from the left-side menu.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-265\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/26.png\" alt=\"\" width=\"222\" height=\"363\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This section contains all the questions that your customers (or billions of people on the internet) have for your brand, making it easier for you to address them quickly by providing relevant answers\/responses.<\/span><\/p>\n<h4><span id=\"Address_Positive_Negative_Reviews\"><b>Address Positive &amp; Negative Reviews<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Handling queries is one thing. But when a customer posts a negative review about your brand or product, you have to handle it instantly because that\u2019s what good customer service is (also, because things can go viral on the internet within seconds).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-266\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/27.png\" alt=\"\" width=\"559\" height=\"503\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Not just negative mentions, you must respond to the positive ones as well, since they are your most loyal customers and have the potential of becoming brand advocates.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-267\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/28.png\" alt=\"\" width=\"788\" height=\"689\" \/><\/p>\n<h4><span id=\"Respond_to_Hard-to-discover_Reviews\"><b>Respond to Hard-to-discover Reviews<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Maybe your customer has posted a review of your brand but forgets to add a link to your website or tag your social media profiles. Now, how can you find such mentions? You cannot Google it because that can take hours or even weeks. So, how do you do that?<\/span><\/p>\n<p>Use Case<b>: <\/b><span style=\"font-weight: 400;\">C<\/span><span style=\"font-weight: 400;\">lick on \u2018<\/span>Unlinked<span style=\"font-weight: 400;\">\u2019 from the left-hand side menu to find all the posts, reviews, blogs, etc., where your brand or product was mentioned but wasn\u2019t linked or tagged.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps you find out the results that otherwise would probably be lost.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-268\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/29.png\" alt=\"\" width=\"364\" height=\"451\" \/><\/p>\n<p>IMPORTANT<b>.<\/b><span style=\"font-weight: 400;\"> To conduct thorough backlink research for your website, you may use the <\/span><a href=\"https:\/\/www.rankwatch.com\/backlinks\/\"><span style=\"font-weight: 400;\">free backlink checker tool<\/span><\/a><span style=\"font-weight: 400;\"> by RankWatch.<\/span><\/p>\n<p><b>Cultivate &amp; Maintain Relationships<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Retaining old customers can often be challenging, but it can generate a significant ROI in the long run. In fact, retaining <\/span><a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\"><span style=\"font-weight: 400;\">5%<\/span><\/a><span style=\"font-weight: 400;\"> of existing customers can increase your profits in the range of 25% to 95%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retaining and building long-lasting relationships with your customers is often the difference between just a profit-hungry brand and one that balances out its financials with creating a solid relationship with its customers.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">By searching for your brand on WebSignals, you can see who is talking positively about it online.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-302\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/30-1.gif\" alt=\"\" width=\"410\" height=\"564\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Encourage your customers\u2019 positive behaviour by providing regular assistance, freebies, and gifts to your customers, thereby creating a word-of-mouth network of brand loyalists<\/span><\/p>\n<h2><span id=\"Brand_Reputation_Management\"><b>Brand Reputation Management<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Monitoring online reputation can be very confusing and often overwhelming, as you may not know what sources and websites to examine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WebSignals helps build and sustain your brand reputation by providing the necessary tools for your positive online presence.<\/span><\/p>\n<h3><span id=\"How_to_Improve_Your_Online_Brand_Reputation\"><b>How to Improve Your Online Brand Reputation?<\/b><\/span><\/h3>\n<h4><span id=\"Consistent_Brand_Monitoring\"><b>Consistent Brand Monitoring<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To build a positive brand online, being on the lookout for every mention of your brand irrespective of the platforms in real-time is crucial. It may sound overwhelming, but it is easier than you think.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Create an alert for your brand name on WebSignals and add possible spelling mistakes in boolean operators (so you don&#8217;t miss any mention), and select &#8216;<\/span>Up to Yesterday<span style=\"font-weight: 400;\">&#8216; in the <\/span>Time Period<span style=\"font-weight: 400;\"> filter. By doing so, you can narrow down your mention data to 24 hours and ensure consistent monitoring.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-303\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/31.gif\" alt=\"\" width=\"554\" height=\"630\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, WebSignals collects mention data in real-time, so you no longer need to worry about missing any mentions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Told you it was easy!<\/span><\/p>\n<h4><span id=\"Handling_Negative_Mentions\"><b>Handling Negative Mentions<\/b><\/span><\/h4>\n<p><b><\/b><span style=\"font-weight: 400;\">Nearly <\/span><a href=\"https:\/\/www.reviewtrackers.com\/reports\/online-reviews-survey\/\"><span style=\"font-weight: 400;\">45%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers say that they\u2019re more likely to visit a business if it responds to negative reviews. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Moreover, how you deal with your negative mentions speaks volumes about your business &#8211; whether you are in it for money or to handle your customer\u2019s grievances and complaints as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you know, WebSignals allows you to filter your mentions down to those with negative<\/span> <span style=\"font-weight: 400;\">sentiments. Search for your brand name and select \u2018<\/span>Negative<span style=\"font-weight: 400;\">\u2019 under the \u2018<\/span>Sentiments<span style=\"font-weight: 400;\">\u2019 filter, and WebSignals shows only the negative mentions of your brand in its feed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now provide solution-based responses to those mentions while apologizing for the inconvenience caused to the customer.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-304\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/32.gif\" alt=\"\" width=\"600\" height=\"311\" \/><\/p>\n<h4><span id=\"Responding_to_Positive_Mentions\"><b>Responding to Positive Mentions<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Responding to and encouraging positive mentions can often lead to <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\"><span style=\"font-weight: 400;\">exponential returns on investment<\/span><\/a><span style=\"font-weight: 400;\"> while improving your online reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps you convert your <\/span><i><span style=\"font-weight: 400;\">casual<\/span><\/i><span style=\"font-weight: 400;\"> customers into raving fanatics if you spoil them with freebies, gifts, vouchers, etc.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Search for your brand name and select \u2018<\/span>Positive<span style=\"font-weight: 400;\">\u2019 under the \u2018<\/span>Sentiments<span style=\"font-weight: 400;\">\u2019 filters, and WebSignals will welcome you with a host of positive mentions. Now all you have to do is respond to them.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-269\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/33.png\" alt=\"\" width=\"788\" height=\"689\" \/><\/p>\n<h4><span id=\"Encourage_Brand_Advocacy\"><b>Encourage Brand Advocacy<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Brand advocates are the free word-of-mouth marketing agents for your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As per research, brand advocacy can help increase your marketing effectiveness by up to <\/span><a href=\"https:\/\/www.socialtoaster.com\/advocacy-marketing-statistics\/\"><span style=\"font-weight: 400;\">54%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there&#8217;s one caveat &#8211; to develop brand loyalty, you must have a <\/span><i><span style=\"font-weight: 400;\">killer<\/span><\/i><span style=\"font-weight: 400;\"> product\/service and cultivate a relationship with your customers so they trust your brand over competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can and has been done repeatedly by brands throughout history.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Take Apple as an example. The endlessly long queues of fans eagerly waiting for a new iPhone launch since the preceding night. That is a clear reflection of brand advocacy because Apple is known for its obsession with creating quality products for its customers and providing excellent service in terms of technical assistance and support. I\u2019m using a MacBook to write this article. <\/span><i><span style=\"font-weight: 400;\">This <\/span><\/i><span style=\"font-weight: 400;\">is brand advocacy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can encourage brand advocacy for your products and services, too. You just have to be there for your loyal customers. You must treat them with the utmost respect and care visible through regular assistance, instant grievance redressal, personalized care, etc., to establish your presence among your fanbase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search for your brand mentions on WebSignals and look for the positive mentions of your brand. This will help you get a sense of potential brand loyalists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also look for people with large followings (influencers) mentioning your brand and turn them into brand advocates. To nurture relationships with influencers, you may go to the reporting dashboard and look at their followers, karma points, etc. and your brand mentions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact them, stay in touch, and keep providing them value through your offerings.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-270\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/34.png\" alt=\"\" width=\"1202\" height=\"611\" \/><\/p>\n<h4><span id=\"Monitor_Competitors_ORM_Practices\"><b>Monitor Competitor\u2019s ORM Practices<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Looking at your competitors\u2019 ORM (Online Reputation Management) practices can be a profoundly knowledgeable experience &#8211; it helps gauge your place in the market in terms of reputation among your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can often be limited in terms of our creativity to respond to our customers. So, we can take inspiration from our competition and modify our ORM strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monitor your competitors\u2019 ORM strategies by studying how they respond to their negative and positive mentions. Also, analyze how they are encouraging brand advocacy.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-272\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/35.png\" alt=\"\" width=\"1214\" height=\"631\" \/><\/p>\n<h2><span id=\"Market_Research\"><b>Market Research<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Essentially, market research is about listening and observing your competitors, customers, and the industry, before making a move into a new venture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is standard practice to research and find nuggets of information from the market. It helps make informed decisions regarding your business moves and draft a solid plan of action in terms of your business strategies.<\/span><\/p>\n<h3><span id=\"How_to_Conduct_Market_Research_Using_WebSignals\"><b>How to Conduct Market Research Using WebSignals?<\/b><\/span><\/h3>\n<h4><span id=\"Monitor_Your_Competitors_Across_Multiple_Platforms\"><b>Monitor Your Competitors Across Multiple Platforms<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You may be focusing on one platform and your competitors on another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can get complicated real quick to track them over various platforms and social media sites. I mean, it <\/span><i><span style=\"font-weight: 400;\">could<\/span><\/i><span style=\"font-weight: 400;\"> be done on your own, but frankly, the amount of time it will take is way better spent on focusing on your business results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WebSignals allows you to monitor, observe and analyze your competitors\u2019 online behaviour across multiple platforms to see what approach they are taking in terms of business development, content strategy, influencer marketing campaigns and much more.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Search for your competitors\u2019 name (yes, multiple), and you\u2019ll find a list of results to observe and analyze before starting a new business venture, project or even a campaign.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-273\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/36.png\" alt=\"\" width=\"1044\" height=\"604\" \/><\/p>\n<h4><span id=\"Study_the_Industry-specific_Trends\"><b>Study the Industry-specific Trends<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Suppose you want to delve into a particular industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019d have to study the trends, culture and practices of that industry. This helps you establish yourself as an expert.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">You can use WebSignals to study the industry-specific trends by searching for your industry, the famous players in it and its customer base, and observe how they interact with each other and how they respond to their peers and customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you may use the content cloud feature to know about the popularity of your search terms in terms of their mentions.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-274\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/37.png\" alt=\"\" width=\"1214\" height=\"631\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span id=\"Follow_Experts_and_Industry_Leaders\"><b>Follow Experts and Industry Leaders<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Since market research is one of the cornerstones of the business research process, it becomes imminent to follow the experts\u2019 movements in an industry.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">To find industry leaders on WebSignals, search for your preferred industry. Now go to the reporting dashboard and look at the influencers, i.e. people with the most followers, subscribers, etc. on various social platforms, and keenly observe their movements.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-275\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/38.gif\" alt=\"\" width=\"600\" height=\"311\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you may set up an email alert for daily monitoring of the industry leaders.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-276\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/39.png\" alt=\"\" width=\"1163\" height=\"715\" \/><\/p>\n<h4><span id=\"Market_Research_for_Employees\"><b>Market Research for Employees<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Employees are the limbs of an organization &#8211; they do the manual, physical and mental work for an organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it is often complicated for a business to research and hire employees. Tracking their mentions and movements throughout various platforms is not an easy task.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s where WebSignals comes in as a saviour. It allows you to focus on running a profitable brand and leave the heavy lifting of market research on WebSignals.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Search for your preferred employees on WebSignals and find out what people are saying about them online.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Alternatively<\/span><\/i><span style=\"font-weight: 400;\">, you may search through various niche and interest groups and find out prospective employees through the things they\u2019re passionate about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are looking for prospective employees for your fast-food chain, you may do so by searching for terms like <\/span><i><span style=\"font-weight: 400;\">burger lover <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">fast food lover<\/span><\/i><span style=\"font-weight: 400;\"> to search for people who have mentioned these terms.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-277\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/40.png\" alt=\"\" width=\"489\" height=\"350\" \/><\/p>\n<h2><span id=\"Link_Building_SEO\"><b>Link Building &amp; SEO<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having a good SEO practice is like eating healthy &#8211; you have to do it regularly and keep an eye on its quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO drives a lot of eyeballs to your website <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/8-legit-ways-to-do-your-seo-for-free\/\"><span style=\"font-weight: 400;\">without having to spend a single penny<\/span><\/a><span style=\"font-weight: 400;\"> if you do it right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But doing it right is where most get stuck. It is hard to follow the basic, tedious, consistent SEO practices. People often try various tactics to game the search algorithms and ultimately pay the price by having their site blacklisted or banned on search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WebSignals allows you to become an SEO expert by tracking mentions of specific keyword mentions throughout the web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Link Building is also an essential part of SEO, which shows search engines that our site is worth being pushed upward because many reputable websites link back to it as a source of their online content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WebSignals can be used as an effective link-building tool for your website since it collects unlinked mentions, i.e. mentions of your search terms that don\u2019t link to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use these opportunities to create quality backlinks for your website and rank higher on search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to use WebSignals to build your SEO portfolio <\/span>legitimately<span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span id=\"How_to_Find_Link_Building_Opportunities_Using_WebSignals\"><b>How to Find Link Building Opportunities Using WebSignals?<\/b><\/span><\/h3>\n<h4><span id=\"Find_Unlinked_Mentions\"><b>Find Unlinked Mentions<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Finding your mentions on the web can be challenging in and of itself. Finding <\/span><i><span style=\"font-weight: 400;\">unlinked<\/span><\/i> <span style=\"font-weight: 400;\">mentions, well, that\u2019s an entirely different game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may want to find out who mentioned you when and at what place to get an idea of your online presence and the buzz that your brand has created.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find the unlinked mentions of your brand on WebSignals by searching for your brand, the title of the post you are looking for, and clicking on the <\/span>Unlinked <span style=\"font-weight: 400;\">tab. WebSignals will collect and curate your keyword mentions at all places that haven\u2019t linked back to your website, article, social media profile, etc.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-278\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/41.png\" alt=\"\" width=\"364\" height=\"451\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You may ask the authors of such mentions to link back to you if you find them<\/span><a href=\"https:\/\/www.rankwatch.com\/backlinks\/\"><span style=\"font-weight: 400;\"> compelling and of good quality<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><span id=\"Seek_Guest_Posting_Opportunities\"><b>Seek Guest Posting Opportunities<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Guest posting is one of the sure-shot ways to increase your online reputation and build brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since guest posting can lead to huge engagement for your website and social media profiles, a lot of people flock on you to write as guest authors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use WebSignals as a shortcut to access the ever-increasing repository of opportunities to make the best use of your guest-authoring-creative-juices.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Search for phrases like <\/span><i><span style=\"font-weight: 400;\">write for us<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">guest author, <\/span><\/i><span style=\"font-weight: 400;\">or<\/span><i><span style=\"font-weight: 400;\"> writing opportunity <\/span><\/i><span style=\"font-weight: 400;\">using the Boolean operator <\/span>OR. <span style=\"font-weight: 400;\">Use the Boolean operator <\/span>AND <span style=\"font-weight: 400;\">to add a niche of your expertise. Here we have taken SEO as a niche.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-279\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/42.png\" alt=\"\" width=\"695\" height=\"566\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Find out what publications and blogs allow guest authors to post on their platforms, and make the best use of it by providing maximum value to the reader through your writeup.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-280\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/43.png\" alt=\"\" width=\"1177\" height=\"659\" \/><\/p>\n<h4><span id=\"Discover_Link_Building_Opportunities\"><b>Discover Link Building Opportunities\u00a0<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Link building is a tried and tested method to grow your search engine reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to grow your business, it helps if various sources, preferably reputable, link back to your website, articles, blogs and social profiles. It tells search engines that your brand is relevant and is worth crawling(checking for?) regularly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find the SEO quality on your website, you may use the free <\/span><a href=\"https:\/\/www.rankwatch.com\/tools\/web-analyzer.html\"><span style=\"font-weight: 400;\">website analyzer<\/span><\/a><span style=\"font-weight: 400;\"> tool by RankWatch.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">After you\u2019ve checked your website for SEO related issues, you may search for your brand, article, etc., and go to the <\/span>Unlinked<span style=\"font-weight: 400;\"> section under your search query to find out who hasn\u2019t linked back to you and ask them to do that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to build links using WebSignals is to invite guest writers over to your website, blog, etc. and ask them to write for you by graciously offering them space on your website.<\/span><\/p>\n<h4><span id=\"PR_Sources_Through_News_influencers\"><b>PR Sources Through News influencers<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Search engines often rank news articles on the top pages simply because of their relevance to the general user.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since news articles are ranked very high, the news influencers of particular industries and niche-specific journalists become the go-to sources for getting their information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">News influencers are always on the lookout for interesting content. If you provide them with a compelling enough reason that is contextual to their field of expertise, they\u2019ll be more than happy to write an article\/review on your product or service.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Finding suitable news influencers can be quite a task. Using WebSignals, you can find the most relevant news influencers for your brand by searching for a topic you want to rank higher on, going to the reporting dashboard, and finding the top news influencers writing on that topic.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-281\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/44.png\" alt=\"\" width=\"651\" height=\"632\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You may also search for a particular industry and see the top news writers in it.<\/span><\/p>\n<h4><span id=\"Monitor_Backlinks_to_Your_Website\"><b>Monitor Backlinks to Your Website<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As mentioned above, the importance of backlinks to your website can\u2019t be overstated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Backlinks are like the spine of your website. They help support your website by providing consistent traffic and brand awareness through redirects and search queries.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">You may monitor backlinks to your website through WebSignals by searching for your website name (URL) and look at the websites, articles, etc., linking back to your website.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-282\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/45.png\" alt=\"\" width=\"1214\" height=\"631\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can check the quality of your backlinks through the <\/span><a href=\"https:\/\/www.rankwatch.com\/backlinks\/\"><span style=\"font-weight: 400;\">free backlink checker tool<\/span><\/a><span style=\"font-weight: 400;\"> by RankWatch.<\/span><\/p>\n<h4><span id=\"Build_Your_Expertise\"><b>Build Your Expertise<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It is a commonly known SEO fact that building a good reputation online in terms of <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/google-eat-seo\/\"><span style=\"font-weight: 400;\">expertise, authority and trust<\/span><\/a><span style=\"font-weight: 400;\"> in a particular niche helps you beget a good search engine placing as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you write on the topics you have knowledge about and invite over writers that have expertise in their domains, you will naturally, over time, build a favourable position in terms of search engine rankings.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Use WebSignals to build your online reputation by searching for your field of interest\/expertise (sneakers in this case), looking at the mentions related to your keyword, observing trends and patterns, and coming up with your own article that piques your readers\u2019 interest.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-283\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/46.png\" alt=\"\" width=\"1214\" height=\"631\" \/><\/p>\n<h2><span id=\"Influencer_Marketing\"><b>Influencer Marketing<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since the dawn of social media sites like Instagram, Facebook, Twitter, etc., influencers have been having a huge impact on their users\u2019 consumption and buying patterns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An industry worth over $9.7 billion, <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/why-you-should-consider-adding-influencer-marketing-to-your-business-strategy\/\"><span style=\"font-weight: 400;\">influencer marketing<\/span><\/a><span style=\"font-weight: 400;\"> is the name of the game in the modern internet era.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where there\u2019s attention, there\u2019s potential business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, finding the right influencers for your brand can be a bit tricky sometimes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to find the right influencers for your marketing campaign.<\/span><\/p>\n<h3><span id=\"How_to_Find_Influencers_Using_WebSignals\"><b>How to Find Influencers Using WebSignals?<\/b><\/span><\/h3>\n<h4><span id=\"Brand_Related_Influencers\"><b>Brand Related Influencers<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Search for the popular brands in your industry, and look at the influencers being hired by them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may choose to follow such influencers over time to see what brands they associate with, the popularity of such campaigns, and how they drive results in terms of return on investment to their clients.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">To find influencers suitable for your brand on WebSignals, search for brands (McDonald\u2019s, here) that match your needs and aspirations, go to the reporting dashboard, and look for the influencers mentioning them and running their campaigns.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-284\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/47.png\" alt=\"\" width=\"1221\" height=\"678\" \/><\/p>\n<h4><span id=\"Industry-specific_Influencers\"><b>Industry-specific Influencers<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To succeed in an industry, it is beneficial to find influencers who have a good reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By niche-ing down, you make sure that you reach your target audience in the most efficient way possible, bringing you the best return per impression on your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding such influencers is often an arduous task since Instagram doesn\u2019t allow you to sort influencers based on industries or niches. Here\u2019s where WebSignals can help.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">To find suitable influencers in an industry on WebSignals, simply look for the industry (SEO, for instance) you want to target or the topics and trends specific to that industry, go to the reporting dashboard and find out the best influencers for your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here we have targeted influencers mentioning the SEO niche.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-285\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/48.png\" alt=\"\" width=\"1176\" height=\"607\" \/><\/p>\n<p>Note:<span style=\"font-weight: 400;\"> The reason we\u2019re mentioning this feature, again and again, shows how flexibly it can be used in various campaigns &#8211; it is <\/span><i><span style=\"font-weight: 400;\">that<\/span><\/i><span style=\"font-weight: 400;\"> good.<\/span><\/p>\n<h4><span id=\"Monitor_Influencers_of_Your_Competitors\"><b>Monitor Influencers of Your Competitors<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your competition often provides you with an additional way to look at your own influencer campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe a competitor has chosen influencer A over B, or suddenly they are hiring influencers of a seemingly unrelated industry.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">To find them in WebSignals, search for your competitor(s), go to the reporting dashboard to find suitable influencers mentioning them, and devise an informed strategy for your influencer campaigns.<\/span><\/p>\n<h4><span id=\"Find_Micro-influencers\"><b>Find Micro-influencers<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Because of the influx of content creators on various social media sites, it might be unfruitful for you to choose mega influencers for your campaigns because they often do not get enough engagement on their profiles to justify the investment made on them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another thing that happens with big influencers is that they boast a general audience, which might not bode well in terms of your business results.<\/span><\/p>\n<p><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\"><span style=\"font-weight: 400;\">Micro-influencers<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram boast an average engagement rate of 3.86%, which drops to 1.21% for big influencers &#8211; a dip of almost 68%, a considerable measurement by any standard.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">To observe the micro-influencers related to your brand, search for a suitable keyword, go to the reporting dashboard (this is probably second nature to you by now), and find the micro-influencers covering those topics.<\/span><\/p>\n<h4><span id=\"Observe_the_Trends_in_Influencer_Marketing\"><b>Observe the Trends in Influencer Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Why are your competitors choosing one influencer over another? Why are suddenly vegan influencers being mentioned much more than usual (i.e. high in demand)?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grab a snack, sit in front of your laptop (or desktop), and look for popular trends on WebSignals to find out what the big and micro-influencers are saying about various topics multiple influencers are converging on some of them. This might indicate new trends brewing in the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you may take a look at the <\/span>Word Cloud<span style=\"font-weight: 400;\">, which contains a comprehensive collection of trending topics around your search query.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-305\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/49.gif\" alt=\"\" width=\"600\" height=\"311\" \/><\/p>\n<h2><span id=\"Lead_Generation\"><b>Lead Generation<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Leads are like fodder for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You <\/span><i><span style=\"font-weight: 400;\">could<\/span><\/i><span style=\"font-weight: 400;\"> work with your old clients indefinitely, but you have to keep finding leads for your business to grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to find suitable leads, however, can often be a cumbersome process. From the vast repository of sources on the web, categorizing and picking them can feel like trying to find a needle in a haystack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With its advanced lead generation features, WebSignals provides you with a never-ending supply of leads.<\/span><\/p>\n<h3><span id=\"How_to_Find_Leads_Using_WebSignals\"><b>How to Find Leads Using WebSignals?<\/b><\/span><\/h3>\n<h4><span id=\"Discovering_Potential_Leads_for_Your_Brand\"><b>Discovering Potential Leads for Your Brand<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Leads are in abundance on the internet, the biggest aggregator of information on the planet. Now, what leads you need for your business might be different from someone else\u2019s suitable leads.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Search for a topic or a niche suitable for your brand, and select \u2018<\/span>Leads<span style=\"font-weight: 400;\">\u2019 from under your search query. This will list out anyone who has either posted or shown buying interest for your search term.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-286\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/50.png\" alt=\"\" width=\"222\" height=\"397\" \/><\/p>\n<p>Secret Technique: <span style=\"font-weight: 400;\">You may also use the Leads feature to swoop potential leads of your competitors. Search for their name, and if a user shows buying interest, go on and offer them something of value to bring them to your product\/service and viola, you got a customer! If your competition isn\u2019t using their leads, are they actually even theirs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PS: Just keep this one among us, promise?<\/span><\/p>\n<h4><span id=\"Snooping_Potential_Leads_of_Your_Competitors\"><b>Snooping Potential Leads of Your Competitors<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your competitors can help you out by providing you with a seemingly never-ending supply of prospects looking to buy a similar product to yours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snooping on your competitors can be a brilliant strategy to gain new customers since they often have a similar taste to yours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply look for your competitors on WebSignals and find out the best leads for them, and try and turn them into active clients\/customers for your brand.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-287\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/51.png\" alt=\"\" width=\"223\" height=\"399\" \/><\/p>\n<h4><span id=\"Find_Industry-specific_Leads\"><b>Find Industry-specific Leads<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Finding relevant leads is not just a marketing gimmick. It is efficient for a business in terms of numbers to select leads in a specific industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being focused on an industry helps you streamline the research and execution process for your business strategy.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">To look for such leads on WebSignals, search the industry you\u2019re interested in, go to <\/span>Leads,<span style=\"font-weight: 400;\"> and you\u2019ll be welcomed with a targeted lead set. This feature alone can go up to <\/span><a href=\"https:\/\/www.cloudtask.com\/blog\/lead-gen-costs\"><span style=\"font-weight: 400;\">hundreds of dollars<\/span><\/a> per lead<span style=\"font-weight: 400;\"> in terms of collecting leads from a specific industry, and just look at how easily you can find them on WebSignals. Just a few clicks of keys and a mouse (or a touchpad :P)<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-288\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/52.png\" alt=\"\" width=\"209\" height=\"377\" \/><\/p>\n<h4><span id=\"Acquire_Targeted_Leads_with_Boolean\"><b>Acquire Targeted Leads with Boolean<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">More leads, yes, please.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not satisfied enough with the sheer number and quality of leads offered by WebSignals, you can go a step further to make use of Boolean operators for your lead discovery process.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">To find targeted leads, search for a suitable keyword and use the <\/span>AND <span style=\"font-weight: 400;\">and <\/span>OR<span style=\"font-weight: 400;\"> operators to find targeted and more compatible leads for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here we have targeted customers mentioning McDonald\u2019s and New York to look for potential customers for our fast-food chain.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-289\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/53.png\" alt=\"\" width=\"596\" height=\"301\" \/><\/p>\n<h2><span id=\"Content_Ideas_Marketing\"><b>Content Ideas &amp; Marketing<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content is the grey matter for businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides us with an array of multi-faceted ideas, some of which might be impractical. Still, the cost of putting them out is minimal, so the potential benefits reaped from open and well-executed content ideation and marketing strategy can lead a business to a level of unprecedented growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take the example of Buzzfeed. They have built a media-publishing-conglomerate in a few years. People flock to them because they create interesting and often interactive content. They use GIFs and brainstorm several unique ideas for their articles to create a virality factor for their content. And viral it goes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to their <\/span><a href=\"https:\/\/www.buzzfeed.com\/buzzfeedpress\/buzzfeed-traffic-update\"><span style=\"font-weight: 400;\">traffic update<\/span><\/a><span style=\"font-weight: 400;\">, just in March 2020, the cumulative views on their owned and operated websites was more than 1.2 Billion (That\u2019s a one with <\/span><i><span style=\"font-weight: 400;\">way<\/span><\/i><span style=\"font-weight: 400;\"> too many zeroes).<\/span><\/p>\n<h3><span id=\"How_to_Find_Content_Ideas_Using_WebSignals\"><b>How to Find Content Ideas Using WebSignals?<\/b><\/span><\/h3>\n<h4><span id=\"Track_Mentions_of_Industry_Relevant_Keywords\"><b>Track Mentions of Industry Relevant Keywords<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Since you are running a business, it is often advisable to look around the industry for content ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that can often be a hefty task because there\u2019s an overwhelming amount of content on the internet, with more being added every hour. However, WebSignals can help you extract valuable content ideas in a jiffy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is create alerts for industry-relevant keywords and study the mentions. You can focus on both positive and negative mentions along with questions.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Here, we have set up an alert for burger chains and their mentions throughout the web &#8211; across 122+ million mentions.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-290\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/54.gif\" alt=\"\" width=\"600\" height=\"337\" \/><\/p>\n<h4><span id=\"Track_Experts_Talking_Shop\"><b>Track Experts Talking Shop<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">People who know what they\u2019re talking about can be a goldmine of information and have valuable knowledge to impart; therefore, it is advisable to follow industry experts and learn from them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, these experts have a massive following and enough resources to conduct research and predict your industry&#8217;s future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, how would you find them?<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">After creating alerts for industry-relevant keywords, you can access the <\/span>Reporting Dashboard <span style=\"font-weight: 400;\">to find the relevant authors.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-291\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/55.gif\" alt=\"\" width=\"600\" height=\"311\" \/><\/p>\n<h4><span id=\"Monitor_Mentions_of_Your_Competitors\"><b>Monitor Mentions of Your Competitors<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Would any point be complete without mentioning our <\/span><i><span style=\"font-weight: 400;\">dear<\/span><\/i><span style=\"font-weight: 400;\"> competitors at least once or twice?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s one thing to monitor our industry. It often becomes another game to monitor what is being said about our competitors and how competitors respond to them. Maybe they are using creative and clever ways to respond to their customers and use them as content marketing ideas.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Take Wendy\u2019s, for example. It often responds to its customers in a frank and cheerful tone and trolls its competitors, which brings a smile to our faces, brand awareness, and ultimately business for Wendy\u2019s.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-292\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/56.png\" alt=\"\" width=\"514\" height=\"692\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/blog.unmetric.com\/wendys-social-media\"><span style=\"font-weight: 400;\">Unmetric Blog<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Monitoring competitors\u2019 mentions is simple on WebSignals. Just search for their name and see what people are saying about them, and maybe sneak in a fun (and snarky) comment replying to a post of your competitor or a customer mentioning their brand. Or go to a tweet of theirs and use your humour and charm to spread your brand\u2019s name.<\/span><\/p>\n<h3><span id=\"How_to_do_Content_Marketing_Using_WebSignals\"><b>How to do Content Marketing Using WebSignals?<\/b><\/span><\/h3>\n<h4><span id=\"Who_Is_Sharing_Your_Content\"><b>Who Is Sharing Your Content?<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sharing a content piece is like a digital handshake &#8211; it bears no cost to your brand and creates a free networking opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Treat your sharers like you treat yourself. They will share what you\u2019ve posted if it strikes a personal chord with them. So try to be as relatable as possible if you want to create shareable content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Done with your viral post? Now you may want to see who among the internet diaspora are sharing your content. WebSignals to the rescue, again. Just search for your content title, and you\u2019ll be greeted with the millions (let\u2019s make it billions) of posts, articles and websites that have shared your content piece.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Find the right influencers for your content marketing ideas by going to the reporting dashboard and choosing among a list of suitable influencers.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-293\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/57.png\" alt=\"\" width=\"1221\" height=\"678\" \/><\/p>\n<h4><span id=\"Collaborate_with_Content_Creators\"><b>Collaborate with Content Creators<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve created your viral masterpiece and want to continue on that journey, you may want to work with a fashion influencer who\u2019d like your content.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Search for your content title on WebSignals and find out the right influencer for your brand by going to the reporting dashboard and see which influencer suits your brand\u2019s values.<\/span><\/p>\n<h4><span id=\"Follow_the_Trends\"><b>Follow the Trends<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Following your gut is one way to create and make viral content. But when it is combined with ongoing trends, then it makes for the <\/span><a href=\"https:\/\/www.forbes.com\/sites\/matthunckler\/2017\/03\/03\/the-secrets-of-viral-content-and-how-to-create-it\/?sh=502213a957e0\"><span style=\"font-weight: 400;\">perfect shareable content<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may choose to follow a trend, but with a twist unique to your way of creativity.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">If the season of Grammys is going on, and you are a comedian, you can search for <\/span><i><span style=\"font-weight: 400;\">Grammys<\/span><\/i><span style=\"font-weight: 400;\">, and you\u2019ll be presented with a host of replies to derive juicy humour from and use that as one of your performance pieces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find more such trends, go to the reporting dashboard, scroll down, and you\u2019ll see popular topics related to your search as a word cloud.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-294\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/58.png\" alt=\"\" width=\"762\" height=\"577\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"Plagiarism_Detection\"><b>Plagiarism Detection<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keeping your content airtight in terms of copyright protection is a far gone thought in the internet era.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are certain ethical and moral grounds that we adhere to before taking inspiration from something and not just blatantly copy it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We ask for the author\u2019s permission to use their article and credit them too. In most cases, we link back to the original article\/website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not everyone is willing to abide by such basic ethics. Some lazy writers copy your content without permission, pass it off as their own, and push all your efforts down the drain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put a stop to that, you can use WebSignals to detect plagiarism.<\/span><\/p>\n<h3><span id=\"How_to_Detect_Plagiarism_Using_WebSignals\"><b>How to Detect Plagiarism Using WebSignals?<\/b><\/span><\/h3>\n<h4><span id=\"Find_Trademarked_Phrases\"><b>Find Trademarked Phrases<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A brand registers trademarked terms\/phrases because they want to use them and create a unique brand identity exclusively.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Create an alert for your trademarked term\/phrase on WebSignals, exclude your website and other supplementary sources using Boolean operators and discover all the unauthorized users of your trademarked term\/phrase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you can take legal actions against them.<\/span><\/p>\n<h4><span id=\"Detect_Copyright_Infringement\"><b>Detect Copyright Infringement<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Whatever is published on the web is legally protected as copyrighted content accredited to the publisher.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">You can find people\/websites who\u2019ve copied your content by setting up alerts for its excerpts or title, etc. on WebSignals, and regularly monitor your content.<\/span><\/p>\n<h4><span id=\"Build_A_Unique_Brand_Identity\"><b>Build A Unique Brand Identity<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Now, you are aware of your content&#8217;s copies and have reached out to those <\/span><i><span style=\"font-weight: 400;\">lazy writers<\/span><\/i><span style=\"font-weight: 400;\"> to redact their content, and you can naturally emerge as an original, unique and expert figure for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A unique brand identity helps drive more traffic to your website while raking in numbers to your bank account as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WebSignals helps you here as well &#8211; since you now know what everyone else is doing, you can go on and differentiate your brand.\u00a0<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">Search for your favourite topics (sneakers in this case), observe your trends and mentions, and find unique ideas to cut through the clutter.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-295\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/59.png\" alt=\"\" width=\"1175\" height=\"665\" \/><\/p>\n<h2><span id=\"Informed_Purchase_Decisions\"><b>Informed Purchase Decisions<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Why do our customers buy our product? What do they like about it? And, how can we increase its sales?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asking basic questions like these allows us to help our customers make informed purchase decisions because they might be asking us these questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Informed customers will keep coming back because our product\/service will genuinely make their lives better or grow their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WebSignals gives each user the power to make informed decisions.<\/span><\/p>\n<h3><span id=\"How_to_Make_Informed_Purchase_Decisions_Using_WebSignals\"><b>How to Make Informed Purchase Decisions Using WebSignals?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A customer chooses to buy a product or service after thorough research because the internet provides access to such information right at our fingertips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WebSignals helps you compare different competitors, industries, ideas, products, services, niches, sectors, etc. Frankly, the list can be endless.<\/span><\/p>\n<p>Use Case: <span style=\"font-weight: 400;\">If you want to purchase a mobile phone, just search for your favourite brands, go to the reporting dashboard, and you\u2019ll be welcomed with a supply of mentions in the form of reviews, critiques, queries and conclusions. Observe them and decide between buying a product.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-296\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/60.png\" alt=\"\" width=\"641\" height=\"171\" \/><\/p>\n<h2><span id=\"Start_Your_Own_Business\"><b>Start Your Own Business<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are looking to work independently as a branding or ORM expert, why don\u2019t you start your own business? WebSignals will help you out.<\/span><\/p>\n<h3><span id=\"How_Can_You_Start_Your_Own_Business_Using_WebSignals\"><b>How Can You Start Your Own Business Using WebSignals?<\/b><\/span><\/h3>\n<h4><span id=\"White-Label_Reporting\"><b>White-Label Reporting<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Many report creation tools in the market don\u2019t allow you to use your own brand name while generating reports for your clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, WebSignals isn\u2019t one of them &#8211; it lets you create reports in your own name, which contain a summary of mentions of your client, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily Post<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sentiment History<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sentiment Summary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Language Breakup<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Word Cloud (trending topics)<\/span><\/li>\n<\/ul>\n<p>Use Case 1: <span style=\"font-weight: 400;\">Create a white-label report, go to <\/span>Create Report<span style=\"font-weight: 400;\">, select your project name, upload your brand\u2019s logo, and viola, your report is ready. Here you\u2019ll find social media reach, mentions by source, and the influencers mentioning a brand.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-297\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/61.gif\" alt=\"\" width=\"600\" height=\"311\" \/><\/p>\n<p>Use Case 2<b>: <\/b><span style=\"font-weight: 400;\">You may also use WebSignals as a back-end for brand monitoring and social tracking services on your website &#8211; with your <\/span><b>own<\/b><span style=\"font-weight: 400;\"> brand name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To know how to use WebSignals for white label services on your website, you may refer to this <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=63JzBfaVdzA&amp;t=3s\"><span style=\"font-weight: 400;\">video<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go on, pass yourself as an expert. We won\u2019t take credit for that. \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We won\u2019t mind if you do give us credit, though.<\/span><\/p>\n<h4><span id=\"Online_Reputation_Management\"><b>Online Reputation Management<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Every business wants to have a good reputation online because, ultimately, that\u2019s where the customer\u2019s eyes are looking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ORM can be a very fruitful career option<\/span><span style=\"font-weight: 400;\"> as more and more businesses are becoming aware of the beast that is the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may use WebSignals for providing ORM services to your clients by taking action on the use cases mentioned above. Become an expert at them &#8211; present your skills as a value proposition to your prospective clients.<\/span><\/p>\n<h2><span id=\"Conclusion\"><b>Conclusion<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WebSignals is one of the strongest and most agile web monitoring tools in the market, which is equally helpful for large and small businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may call it a compact Swiss Army Knife &#8211; it assists in a wide variety of uses, from web monitoring, market research and SEO assistance to lead generation, customer service and even white-label reporting. What more could you ask for?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You no longer have to spend hundreds on different tools because now you have ONE that does it all for you, that too at a competitive price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ONE tool to rule them all &#8211; WebSignals.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web monitoring can be both powerful and dangerous at the same time. It\u2019s powerful because of the multitude of opportunities it offers to timely reach &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>48+ Simple (But Effective) Ways to Use WebSignals - Websignals Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websignals.com\/blog\/48-simple-but-effective-ways-to-use-websignals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"48+ Simple (But Effective) Ways to Use WebSignals - Websignals Blog\" \/>\n<meta property=\"og:description\" content=\"Web monitoring can be both powerful and dangerous at the same time. It\u2019s powerful because of the multitude of opportunities it offers to timely reach &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websignals.com\/blog\/48-simple-but-effective-ways-to-use-websignals\/\" \/>\n<meta property=\"og:site_name\" content=\"Websignals Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T08:02:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T10:54:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"46 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.websignals.com\/blog\/#website\",\"url\":\"https:\/\/www.websignals.com\/blog\/\",\"name\":\"Websignals Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.websignals.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.websignals.com\/blog\/48-simple-but-effective-ways-to-use-websignals\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/1.png\",\"contentUrl\":\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2021\/04\/1.png\",\"width\":733,\"height\":395},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.websignals.com\/blog\/48-simple-but-effective-ways-to-use-websignals\/#webpage\",\"url\":\"https:\/\/www.websignals.com\/blog\/48-simple-but-effective-ways-to-use-websignals\/\",\"name\":\"48+ Simple (But Effective) Ways to Use WebSignals - Websignals Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.websignals.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.websignals.com\/blog\/48-simple-but-effective-ways-to-use-websignals\/#primaryimage\"},\"datePublished\":\"2021-04-14T08:02:06+00:00\",\"dateModified\":\"2023-03-01T10:54:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.websignals.com\/blog\/#\/schema\/person\/c6d83f4193aad8ca6907725cbf22111e\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.websignals.com\/blog\/48-simple-but-effective-ways-to-use-websignals\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.websignals.com\/blog\/48-simple-but-effective-ways-to-use-websignals\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.websignals.com\/blog\/48-simple-but-effective-ways-to-use-websignals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.websignals.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"48+ Simple (But Effective) Ways to Use WebSignals\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.websignals.com\/blog\/#\/schema\/person\/c6d83f4193aad8ca6907725cbf22111e\",\"name\":\"Sahil Kakkar\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.websignals.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/abf8c2fd019d4e315195d8807c2f8f8c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/abf8c2fd019d4e315195d8807c2f8f8c?s=96&d=mm&r=g\",\"caption\":\"Sahil Kakkar\"},\"sameAs\":[\"https:\/\/www.websignals.com\/blog\"],\"url\":\"https:\/\/www.websignals.com\/blog\/author\/techadmin_391\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.websignals.com\/blog\/wp-json\/wp\/v2\/posts\/232"}],"collection":[{"href":"https:\/\/www.websignals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.websignals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.websignals.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.websignals.com\/blog\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":15,"href":"https:\/\/www.websignals.com\/blog\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":427,"href":"https:\/\/www.websignals.com\/blog\/wp-json\/wp\/v2\/posts\/232\/revisions\/427"}],"wp:attachment":[{"href":"https:\/\/www.websignals.com\/blog\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.websignals.com\/blog\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.websignals.com\/blog\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}