{"id":11,"date":"2020-10-05T10:01:30","date_gmt":"2020-10-05T10:01:30","guid":{"rendered":"https:\/\/www.websignals.com\/blog\/?p=11"},"modified":"2023-03-01T10:52:11","modified_gmt":"2023-03-01T10:52:11","slug":"industry-study-finding-the-best-web-monitoring-tool","status":"publish","type":"post","link":"https:\/\/www.websignals.com\/blog\/industry-study-finding-the-best-web-monitoring-tool\/","title":{"rendered":"Industry Study: Finding The Best Web Monitoring Tool"},"content":{"rendered":"\r\n<p>In this comparative study, we are putting WebSignals, Brand24, Mention, Awario, and Brand Mentions to test.<\/p>\r\n\r\n\r\n\r\n<p>So, if you want an in-depth analysis of the leading web monitoring tools based on performance and pricing, you\u2019ve come to the right place.<\/p>\r\n\r\n\r\n\r\n<p>For this comparative study, we compiled 5 keywords from Google Trends and monitored their mentions on all these web monitoring tools.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table dir=\"ltr\" style=\"height: 194px;\" border=\"1\" width=\"461\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><\/colgroup>\r\n<tbody>\r\n<tr>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;S.No.&quot;}\"><strong>S.No.<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Keyword&quot;}\"><strong>Keyword<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Search Volume&quot;}\"><strong>Search Volume<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1}\">1<\/td>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Chadwick Boseman&quot;}\">Chadwick Boseman<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10M+&quot;}\">10M+<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2}\">2<\/td>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Black Lives Matter&quot;}\">Black Lives Matter<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;1M+&quot;}\">1M+<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3}\">3<\/td>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Kanye West&quot;}\">Kanye West<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;1M+&quot;}\">1M+<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:4}\">4<\/td>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Pranab Mukherjee&quot;}\">Pranab Mukherjee<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;100K+&quot;}\">100K+<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:5}\">5<\/td>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Will Smith&quot;}\">Will Smith<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;100K+&quot;}\">100K+<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Why_Use_A_Web_Monitoring_Tool\">Why Use A Web Monitoring Tool?<\/a><\/li><li><a href=\"#Introducing_The_Competitors\">Introducing The Competitors<\/a><ul><li><a href=\"#WebSignals\">WebSignals<\/a><\/li><li><a href=\"#Awario\">Awario<\/a><\/li><li><a href=\"#Brand24\">Brand24<\/a><\/li><li><a href=\"#Mention\">Mention<\/a><\/li><li><a href=\"#Brand_Mentions\">Brand Mentions<\/a><\/li><\/ul><\/li><li><a href=\"#Before_You_Start\">Before You Start\u2026<\/a><\/li><li><a href=\"#WebSignals_vs_Brand24_vs_Mention_vs_Awario_vs_Brand_Mentions\">WebSignals v\/s Brand24 v\/s Mention v\/s Awario v\/s Brand Mentions<\/a><ul><li><a href=\"#Total_Mentions_Collected_by_Web_Monitoring_Tools\">Total Mentions Collected by Web Monitoring Tools<\/a><\/li><li><a href=\"#Performance\">Performance<\/a><ul><li><a href=\"#Social_Media\">Social Media<\/a><\/li><li><a href=\"#Videos\">Videos<\/a><\/li><li><a href=\"#News\">News<\/a><\/li><li><a href=\"#Forums\">Forums<\/a><\/li><li><a href=\"#Podcast\">Podcast<\/a><\/li><li><a href=\"#WebBlogs\">Web\/Blogs<\/a><\/li><li><a href=\"#Offline_Media\">Offline Media<\/a><\/li><\/ul><\/li><li><a href=\"#Pricing\">Pricing<\/a><\/li><\/ul><\/li><li><a href=\"#Which_Tool_Is_Value_For_Money\">Which Tool Is Value For Money?<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Why_Use_A_Web_Monitoring_Tool\">Why Use A Web Monitoring Tool?<\/span><\/h2>\r\n\r\n\r\n\r\n<p>Gone are the days when posting on social media was enough for brand awareness and engagement.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>New technologies have empowered brands to uncover valuable insights and create data-driven posts for higher engagement and conversions. Of such technologies, web monitoring tools are a blessing in disguise; they have catapulted brands to the next level of managing brand reputation and engagement online.<\/p>\r\n\r\n\r\n\r\n<p>Here\u2019s why you should use a web monitoring tool:<\/p>\r\n\r\n\r\n\r\n<ol>\r\n<li>Know your audience, understand what they want, and then deliver it.<\/li>\r\n<li>Monitor mentions across the web and create action plans accordingly.<\/li>\r\n<li>Identify influencers and approach them for promotion.<\/li>\r\n<li>Discover potential customers and target them after studying the mentions.<\/li>\r\n<li>Monitor your competitors and target their missed opportunities.<\/li>\r\n<li>Effectively manage customer satisfaction and ensure a positive brand reputation.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2><span id=\"Introducing_The_Competitors\">Introducing The Competitors<\/span><\/h2>\r\n\r\n\r\n\r\n<h3><span id=\"WebSignals\">WebSignals<\/span><\/h3>\r\n\r\n\r\n\r\n<p>WebSignals is a premium web monitoring tool for social listening and 360\u00b0 brand monitoring with powerful analytics that matters for a business. You can track your brand mentions in real-time and your competitors\u2019 as well. With the massive database of WebSignals, developing your brand\u2019s online reputation becomes a cakewalk.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>WebSignals is brought to you by the same folks who created <a href=\"https:\/\/www.rankwatch.com\/\">RankWatch<\/a> &#8211; a popular SEO tool with features like Site Audit, Rank Tracking, Competitor Analysis, Backlink Analysis, Keyword Research, and White Label Reporting.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-183\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebSignals-1.png\" alt=\"\" width=\"895\" height=\"786\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebSignals-1.png 895w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebSignals-1-300x263.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebSignals-1-768x674.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebSignals-1-68x60.png 68w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<h3><span id=\"Awario\">Awario<\/span><\/h3>\r\n\r\n\r\n\r\n<p>Awario is another popular social listening tool that allows you to gather insights on their customers and competitors. A bootstrapped company headquartered in Belarus has developed Awario. It started as a little pet project from the company that brought you SEO PowerSuite.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-179\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario.png\" alt=\"\" width=\"1263\" height=\"695\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario.png 1263w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-300x165.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-1024x563.png 1024w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-768x423.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-109x60.png 109w\" sizes=\"(max-width: 1263px) 100vw, 1263px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/awario.com\/\">Source<\/a><\/p>\r\n\r\n\r\n\r\n<h3><span id=\"Brand24\">Brand24<\/span><\/h3>\r\n\r\n\r\n\r\n<p>Brand24 is a social media monitoring tool with analytics powerful enough to make monitoring easy and convenient. It monitors your brand mentions on the internet and analyzes your entered keywords on numerous levels that can be useful to your digital marketing strategy.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-180\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-24.png\" alt=\"\" width=\"1126\" height=\"802\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-24.png 1126w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-24-300x214.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-24-1024x729.png 1024w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-24-768x547.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-24-84x60.png 84w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/brand24.com\/\">Source<\/a><\/p>\r\n\r\n\r\n\r\n<h3><span id=\"Mention\">Mention<\/span><\/h3>\r\n\r\n\r\n\r\n<p>Use Mention to leverage social media and web monitoring to increase your brand awareness. Monitoring your brand mentions and competitors through Mention allows you to compare and analyze online conversations and ideate your content with valuable insights.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-181\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention.png\" alt=\"\" width=\"1143\" height=\"645\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention.png 1143w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-300x169.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-1024x578.png 1024w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-768x433.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-106x60.png 106w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-840x473.png 840w\" sizes=\"(max-width: 1143px) 100vw, 1143px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/mention.com\/en\/\">Source<\/a><\/p>\r\n<h3><span id=\"Brand_Mentions\">Brand Mentions<\/span><\/h3>\r\n<p>Brand Mentions is a web monitoring tool that commits to dig every corner of the internet to find all the relevant mentions about anyone or anything. It also allows you to spy on your competitors and help improve your online reputation through sentiment analysis of the mentions.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-182\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-Mentions.png\" alt=\"\" width=\"1304\" height=\"658\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-Mentions.png 1304w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-Mentions-300x151.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-Mentions-1024x517.png 1024w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-Mentions-768x388.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand-Mentions-119x60.png 119w\" sizes=\"(max-width: 1304px) 100vw, 1304px\" \/><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/brandmentions.com\/\">Source<\/a><\/p>\r\n\r\n\r\n\r\n<h2><span id=\"Before_You_Start\">Before You Start\u2026<\/span><\/h2>\r\n\r\n\r\n\r\n<p>Let me clarify certain things about this comparative study for better understanding:<\/p>\r\n\r\n\r\n\r\n<ol>\r\n<li>Each social media monitoring tool updates the mentions in real-time that\u2019s why the numbers might differ from aggregated mentions.<\/li>\r\n<li>The Mention tool does not provide the total number of mentions for its categories. So, to extract the numbers for each category, you need to export the report and filter it accordingly; therefore, you will find limited screenshots of the Mention tool in this study.<\/li>\r\n<li>The number of mentions is hyperlinked to the associated tool\u2019s screenshot.<\/li>\r\n<li>You will <strong><em>not<\/em><\/strong> find screenshots of \u2018Social Media Mentions\u2019 because it\u2019s a compilation of Instagram, Facebook, and Twitter.<\/li>\r\n<li>The \u2018All-Time\u2019 is collected for each tool except Mention because its historical data is limited to \u2018Last 30 Days\u2019.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2><span id=\"WebSignals_vs_Brand24_vs_Mention_vs_Awario_vs_Brand_Mentions\">WebSignals v\/s Brand24 v\/s Mention v\/s Awario v\/s Brand Mentions<\/span><\/h2>\r\n\r\n\r\n\r\n<p>Here\u2019s what we found after analyzing the mentions for 5 keywords through the leading web monitoring tools:<\/p>\r\n\r\n\r\n\r\n<h3><span id=\"Total_Mentions_Collected_by_Web_Monitoring_Tools\">Total Mentions Collected by Web Monitoring Tools<\/span><\/h3>\r\n\r\n\r\n\r\n<p>We tracked the mentions of the keywords across the web monitoring tools to check which tool leads in terms of data.<\/p>\r\n<table dir=\"ltr\" style=\"height: 153px;\" border=\"1\" width=\"465\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"159\" \/><col width=\"100\" \/><\/colgroup>\r\n<tbody>\r\n<tr>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Web Monitoring Tools&quot;}\"><strong>Web Monitoring Tools<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Total Mentions&quot;}\"><strong>Total Mentions<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;WebSignals&quot;}\">WebSignals<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:396273}\" data-sheets-formula=\"=sum(R[10]C[0]:R[14]C[0],R[17]C[0]:R[21]C[0],R[24]C[0]:R[28]C[0],R[31]C[0]:R[35]C[0],R[38]C[0]:R[42]C[0],R[45]C[0]:R[49]C[0],R[82]C[0]:R[86]C[0],R[89]C[0]:R[93]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebSignals-scaled.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">396,273<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Brand24&quot;}\">Brand24<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:101969}\" data-sheets-formula=\"=sum(R[9]C[1]:R[13]C[1],R[16]C[1]:R[20]C[1],R[23]C[1]:R[27]C[1],R[30]C[1]:R[34]C[1],R[37]C[1]:R[41]C[1],R[44]C[1]:R[48]C[1])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24.png\" target=\"_blank\" rel=\"noreferrer noopener\">101,969<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Mention&quot;}\">Mention<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:15936}\" data-sheets-formula=\"=sum(R[8]C[2]:R[12]C[2],R[15]C[2]:R[19]C[2],R[22]C[2]:R[26]C[2],R[29]C[2]:R[33]C[2],R[36]C[2]:R[40]C[2],R[43]C[2]:R[47]C[2])\">\u00a0<a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-scaled.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">15,936<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Awario&quot;}\">Awario<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3262}\" data-sheets-formula=\"=sum(R[7]C[3]:R[11]C[3],R[14]C[3]:R[18]C[3],R[21]C[3]:R[25]C[3],R[28]C[3]:R[32]C[3],R[35]C[3]:R[39]C[3],R[42]C[3]:R[46]C[3])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-scaled.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">3,262<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;BrandMentions&quot;}\">Brand Mentions<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:13827}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Aggregated-Score-scaled.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">13,827<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><i><span style=\"font-weight: 400;\">*Click on the numbers next to each tool to find screenshots of the collected mentions.<\/span><\/i><\/p>\r\n<p><img loading=\"lazy\" class=\"wp-image-177 size-full aligncenter\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Aggregated-Mention-Share-by-Web-Monitoring-Tools-1-2.png\" alt=\"\" width=\"1060\" height=\"657\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Aggregated-Mention-Share-by-Web-Monitoring-Tools-1-2.png 1060w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Aggregated-Mention-Share-by-Web-Monitoring-Tools-1-2-300x186.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Aggregated-Mention-Share-by-Web-Monitoring-Tools-1-2-1024x635.png 1024w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Aggregated-Mention-Share-by-Web-Monitoring-Tools-1-2-768x476.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Aggregated-Mention-Share-by-Web-Monitoring-Tools-1-2-97x60.png 97w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>Based on our study, WebSignals\u2019 database surpassed that of Brand24, Mention, Awario, and Brand Mentions with more than 2,60,000 mentions.<\/p>\r\n\r\n\r\n\r\n<p>WebSignals account for 74.6% of all the mentions collected for the five keywords. The second biggest database is that of Brand24 with 19.2%. It is followed by Mention, Brand Mentions, and Awario, which account for 3%, 2.6%, and 0.6% respectively.<\/p>\r\n\r\n\r\n\r\n<p>Now, let\u2019s study each tool based on their performance.<\/p>\r\n\r\n\r\n\r\n<h3><span id=\"Performance\">Performance<\/span><\/h3>\r\n\r\n\r\n\r\n<h4><span id=\"Social_Media\">Social Media<\/span><\/h4>\r\n\r\n\r\n\r\n<p>Social media is a trendsetter that can majorly influence a brand\u2019s online reputation and trust. Facebook, Instagram, and Twitter are the leading social media platforms with a combined user base of 3.9 billion. Tracking mentions on such platforms makes managing and positively developing your online reputation efficient.<\/p>\r\n\r\n\r\n\r\n<p>All these brand monitoring tools track social media platforms for mentions, but WebSignals ruled out the rest with its massive database for each keyword. Mention and Brand Mentions closely competed with each other -Mention tracked more mentions for 3 keywords (Chadwick Boseman, Kanye West, and Pranab Mukherjee) and Brand Mentions tracked more for the other 2 (Black Lives Matter and Will Smith).<\/p>\r\n<table dir=\"ltr\" style=\"height: 161px;\" border=\"1\" width=\"832\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"159\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"110\" \/><\/colgroup>\r\n<tbody>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Social Media&quot;}\">\u00a0<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;WebSignals&quot;}\"><strong>WebSignals<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Brand24&quot;}\"><strong>Brand24<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Mention&quot;}\"><strong>Mention<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Awario&quot;}\"><strong>Awario<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;BrandMentions&quot;}\"><strong>Brand Mentions<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Chadwick Boseman&quot;}\"><strong>Chadwick Boseman<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:27544}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\">\u00a0<a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-3.png\" target=\"_blank\" rel=\"noreferrer noopener\">27,544<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:225}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-3.png\" target=\"_blank\" rel=\"noreferrer noopener\">225<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:5511}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\">5,511<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:93}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\">\u00a0<a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-2.png\" target=\"_blank\" rel=\"noreferrer noopener\">93<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2708}\" data-sheets-formula=\"=sum(R[44]C[0]+R[51]C[0]+R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB-1.png\" target=\"_blank\" rel=\"noopener noreferrer\">2,708<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Black Lives Matter&quot;}\"><strong>Black Lives Matter<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:108219}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\">\u00a0<a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebSignals.png\" target=\"_blank\" rel=\"noreferrer noopener\">108,219<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:138}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-4.png\" target=\"_blank\" rel=\"noreferrer noopener\">138<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:426}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\">426<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:207}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-3.png\" target=\"_blank\" rel=\"noreferrer noopener\">207<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1930}\" data-sheets-formula=\"=sum(R[44]C[0]+R[51]C[0]+R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BLM-2.png\" target=\"_blank\" rel=\"noopener noreferrer\">1,930<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Kanye West&quot;}\"><strong>Kanye West<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:46602}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-4.png\" target=\"_blank\" rel=\"noreferrer noopener\">46,602<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:142}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-5.png\" target=\"_blank\" rel=\"noreferrer noopener\">142<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3328}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\">3,328<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:110}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-4.png\" target=\"_blank\" rel=\"noreferrer noopener\">110<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2514}\" data-sheets-formula=\"=sum(R[44]C[0]+R[51]C[0]+R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/KW-2.png\" target=\"_blank\" rel=\"noopener noreferrer\">2,514<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Pranab Mukherjee&quot;}\"><strong>Pranab Mukherjee<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:6563}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-5.png\" target=\"_blank\" rel=\"noreferrer noopener\">6,563<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:182}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-6.png\" target=\"_blank\" rel=\"noreferrer noopener\">182<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2247}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\">2,247<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:52}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\">\u00a0<a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-5.png\" target=\"_blank\" rel=\"noreferrer noopener\">52<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:589}\" data-sheets-formula=\"=sum(R[44]C[0]+R[51]C[0]+R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/PM-2.png\" target=\"_blank\" rel=\"noopener noreferrer\">589<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Will Smith&quot;}\"><strong>Will Smith<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:18097}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-6.png\" target=\"_blank\" rel=\"noreferrer noopener\">18,097<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:154}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-7.png\" target=\"_blank\" rel=\"noreferrer noopener\">154<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1993}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\">1,993<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:57}\" data-sheets-formula=\"=sum(R[44]C[0],R[51]C[0],R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-6.png\" target=\"_blank\" rel=\"noreferrer noopener\">57<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2147}\" data-sheets-formula=\"=sum(R[44]C[0]+R[51]C[0]+R[58]C[0])\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-34.png\" target=\"_blank\" rel=\"noopener noreferrer\">2,147<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<figcaption><em>*Click on the numbers next to each tool to find screenshots of the collected Social Media mentions.<br \/><\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-184\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Social-Media-Mentions.png\" alt=\"\" width=\"977\" height=\"592\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Social-Media-Mentions.png 977w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Social-Media-Mentions-300x182.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Social-Media-Mentions-768x465.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Social-Media-Mentions-99x60.png 99w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\r\n<p>While WebSignals, Mention, Brand Mentions, and Brand24 monitored and compiled data for Twitter, Facebook, and Instagram, Awario showed the results for Twitter only.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-185\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-1.png\" alt=\"\" width=\"608\" height=\"370\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-1.png 608w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-1-300x183.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-1-99x60.png 99w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Facebook and Instagram had 0 results for each keyword.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-186\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-2.png\" alt=\"\" width=\"612\" height=\"569\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-2.png 612w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-2-300x279.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-2-65x60.png 65w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h4><span id=\"Videos\">Videos<\/span><\/h4>\r\n\r\n\r\n\r\n<p>The surge in popularity of video content has gone through the roof. Speculations are video content will soon surpass textual content; however, it may be hard to believe, but the data implies otherwise.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Compared to the 4.4 million blog posts published every day, 300 hours of video content gets uploaded on YouTube daily, and 5 billion videos are watched per day.<\/p>\r\n\r\n\r\n\r\n<p>Based on the powerful traction received by video content, ignoring video mentions is not an option; therefore, every web monitoring tool ensures its efficient tracking.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>As per our research, WebSignals and Brand24 closely competed with each other, followed by Awario. Mention and Brand Mentions turned out less effective than the monitoring capabilities of its competition.<\/p>\r\n<table dir=\"ltr\" style=\"height: 182px;\" border=\"1\" width=\"848\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"159\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"110\" \/><\/colgroup>\r\n<tbody>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Video&quot;}\">\u00a0<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;WebSignals&quot;}\"><strong>WebSignals<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Brand24&quot;}\"><strong>Brand24<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Mention&quot;}\"><strong>Mention<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Awario&quot;}\"><strong>Awario<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;BrandMentions&quot;}\"><strong>Brand Mentions<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Chadwick Boseman&quot;}\"><strong>Chadwick Boseman<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:7704}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-7.png\" target=\"_blank\" rel=\"noreferrer noopener\">7,704<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2235}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-8.png\" target=\"_blank\" rel=\"noreferrer noopener\">2,235<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:53}\">53<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:505}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-7.png\" target=\"_blank\" rel=\"noreferrer noopener\">505<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:13}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB-2.png\" target=\"_blank\" rel=\"noopener noreferrer\">13<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Black Lives Matter&quot;}\"><strong>Black Lives Matter<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3679}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-8.png\" target=\"_blank\" rel=\"noreferrer noopener\">3,679<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2826}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-9.png\" target=\"_blank\" rel=\"noreferrer noopener\">2,826<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:83}\">83<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:538}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-8.png\" target=\"_blank\" rel=\"noreferrer noopener\">538<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:13}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BLM-3.png\" target=\"_blank\" rel=\"noopener noreferrer\">13<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Kanye West&quot;}\"><strong>Kanye West<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2860}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-9.png\" target=\"_blank\" rel=\"noreferrer noopener\">2,860<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2523}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-10.png\" target=\"_blank\" rel=\"noreferrer noopener\">2,523<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:75}\">75<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:501}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-9.png\" target=\"_blank\" rel=\"noreferrer noopener\">501<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:35}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/KW-3.png\" target=\"_blank\" rel=\"noopener noreferrer\">35<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Pranab Mukherjee&quot;}\"><strong>Pranab Mukherjee<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2254}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-10.png\" target=\"_blank\" rel=\"noreferrer noopener\">2,254<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1525}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-11.png\" target=\"_blank\" rel=\"noreferrer noopener\">1,525<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:88}\">88<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:499}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-10.png\" target=\"_blank\" rel=\"noreferrer noopener\">499<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/PM-3.png\" target=\"_blank\" rel=\"noopener noreferrer\">1<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Will Smith&quot;}\"><strong>Will Smith<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2172}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-11.png\" target=\"_blank\" rel=\"noreferrer noopener\">2,172<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:492}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-12.png\" target=\"_blank\" rel=\"noreferrer noopener\">492<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:60}\">60<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:451}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-11.png\" target=\"_blank\" rel=\"noreferrer noopener\">451<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:24}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-35.png\" target=\"_blank\" rel=\"noopener noreferrer\">24<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<figcaption><em>*Click on the numbers next to each tool to find screenshots of the collected Video mentions.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-187\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Video-Mentions.png\" alt=\"\" width=\"920\" height=\"570\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Video-Mentions.png 920w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Video-Mentions-300x186.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Video-Mentions-768x476.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Video-Mentions-97x60.png 97w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/p>\r\n<h4><span id=\"News\">News<\/span><\/h4>\r\n\r\n\r\n\r\n<p>Getting mentioned on media websites can give your brand plenty of exposure. But if the mention has a negative connotation, your positive brand reputation can take a nosedive, which you must stop from happening.<\/p>\r\n\r\n\r\n\r\n<p>Every web monitoring tool used for this study has categorized mentions on media websites separately, except Awario and Brand Mentions. Awario has bifurcated such mentions under \u2018News\/Blogs\u2019; therefore, the mentions include content from media websites as well as blogs.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-193\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-27.png\" alt=\"\" width=\"608\" height=\"356\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-27.png 608w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-27-300x176.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-27-102x60.png 102w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Even after combining News and Blog mentions, Awario showed zero results for all the keywords.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-194\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-28.png\" alt=\"\" width=\"605\" height=\"561\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-28.png 605w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-28-300x278.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-28-65x60.png 65w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\r\n\r\n\r\n\r\n<p>On the other hand, Brand Mentions does not track mentions on News websites separately. It has a single category called &#8216;Web&#8217;.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-195\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BrandMentions.png\" alt=\"\" width=\"316\" height=\"359\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BrandMentions.png 316w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BrandMentions-264x300.png 264w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BrandMentions-53x60.png 53w\" sizes=\"(max-width: 316px) 100vw, 316px\" \/><\/p>\r\n<p>Even after we searched for the &#8216;News&#8217; filter, zero results were found; therefore, no such data could be analyzed.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-196\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BM.png\" alt=\"\" width=\"312\" height=\"332\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BM.png 312w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BM-282x300.png 282w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BM-56x60.png 56w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/><\/p>\r\n\r\n\r\n\r\n<p>So, which tool tracked the most mentions on News websites?<\/p>\r\n\r\n\r\n\r\n<p>WebSignals still has the most complete data with the monitoring of 83,972 total mentions in the News category.<\/p>\r\n<table dir=\"ltr\" style=\"height: 177px;\" border=\"1\" width=\"630\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"159\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><\/colgroup>\r\n<tbody>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;News&quot;}\">\u00a0<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;WebSignals&quot;}\"><strong>WebSignals<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Brand24&quot;}\"><strong>Brand24<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Mention&quot;}\"><strong>Mention<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Awario&quot;}\"><strong>Awario<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Chadwick Boseman&quot;}\"><strong>Chadwick Boseman<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:21425}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-12.png\" target=\"_blank\" rel=\"noreferrer noopener\">21,425<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3519}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-13.png\" target=\"_blank\" rel=\"noreferrer noopener\">3,519<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:140}\">140<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-12.png\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Black Lives Matter&quot;}\"><strong>Black Lives Matter<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:23518}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-13.png\" target=\"_blank\" rel=\"noreferrer noopener\">23,518<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:14125}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-14.png\" target=\"_blank\" rel=\"noreferrer noopener\">14,125<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:157}\">157<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-13.png\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Kanye West&quot;}\"><strong>Kanye West<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:21197}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-14.png\" target=\"_blank\" rel=\"noreferrer noopener\">21,197<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:6391}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-15.png\" target=\"_blank\" rel=\"noreferrer noopener\">6,391<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:32}\">32<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-14.png\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Pranab Mukherjee&quot;}\"><strong>Pranab Mukherjee<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:7377}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-15.png\" target=\"_blank\" rel=\"noreferrer noopener\">7,377<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1595}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-16.png\" target=\"_blank\" rel=\"noreferrer noopener\">1,595<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:513}\">513<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-15.png\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Will Smith&quot;}\"><strong>Will Smith<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:10455}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-16.png\" target=\"_blank\" rel=\"noreferrer noopener\">10,455<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2826}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-17.png\" target=\"_blank\" rel=\"noreferrer noopener\">2,826<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:8}\">8<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-16.png\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<figcaption><em>*Click on the numbers next to each tool to find screenshots of the collected News mentions.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<h4><img loading=\"lazy\" class=\"alignnone size-full wp-image-197\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/News-Mentions.png\" alt=\"\" width=\"904\" height=\"548\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/News-Mentions.png 904w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/News-Mentions-300x182.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/News-Mentions-768x466.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/News-Mentions-99x60.png 99w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/h4>\r\n<h4><span id=\"Forums\">Forums<\/span><\/h4>\r\n\r\n\r\n\r\n<p>Forums are the most legitimate form of UGC (User-generated Content), which Google keeps on the pedestal when ranking a website. The reason is pretty straightforward: forums allow users to voice their opinions about a product or brand.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Staying on top of forums can gain a loyal following for your brand, but not responding to questions mentioning your brand, can plummet your reputation and rankings.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Reddit and Quora are the most popular forums where people seek solutions; therefore, you\u2019ll find that WebSignals tracks the mentions for both the platforms and other forums separately. So, you don\u2019t miss out on any data that matters for your business and analyze it conveniently.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-198\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-36.png\" alt=\"\" width=\"1356\" height=\"218\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-36.png 1356w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-36-300x48.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-36-1024x165.png 1024w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-36-768x123.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-36-373x60.png 373w\" sizes=\"(max-width: 1356px) 100vw, 1356px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>No-one in the competition offers such categorization. Brand24 and Mention list the mentions on Reddit, Quora, and other forums under the category \u2018Forums&#8217;.\u00a0<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-199\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-1.png\" alt=\"\" width=\"868\" height=\"186\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-1.png 868w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-1-300x64.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-1-768x165.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-1-280x60.png 280w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-200\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-1.png\" alt=\"\" width=\"563\" height=\"420\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-1.png 563w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-1-300x224.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-1-80x60.png 80w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>So, for a brand who wants to analyze its mentions on Reddit or Quora, using Brand24 and Mention is not a viable option.<\/p>\r\n\r\n\r\n\r\n<p>On the other hand, Awario and Brand Mentions do not even have a \u2018Forums\u2019 category. They only track mentions on Reddit.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-201\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-3.png\" alt=\"\" width=\"608\" height=\"356\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-3.png 608w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-3-300x176.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-3-102x60.png 102w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-202\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB-2-1.png\" alt=\"\" width=\"1180\" height=\"485\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB-2-1.png 1180w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB-2-1-300x123.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB-2-1-1024x421.png 1024w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB-2-1-768x316.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB-2-1-146x60.png 146w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>In terms of convenience, WebSignals leads the way. But, what about the data?<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s combine WebSignals\u2019 total numbers of mentions on Reddit, Quora, and Forums and compare it with the competition\u2019s data.<\/p>\r\n<table dir=\"ltr\" style=\"height: 167px;\" border=\"1\" width=\"848\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"159\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"110\" \/><\/colgroup>\r\n<tbody>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Forums&quot;}\">\u00a0<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;WebSignals&quot;}\"><strong>WebSignals<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Brand24&quot;}\"><strong>Brand24<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Mention&quot;}\"><strong>Mention<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Awario&quot;}\"><strong>Awario<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;BrandMentions&quot;}\"><strong>Brand Mentions<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Chadwick Boseman&quot;}\"><strong>Chadwick Boseman<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3221}\" data-sheets-formula=\"=1283+285+1653\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-17.png\" target=\"_blank\" rel=\"noreferrer noopener\">3,221<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:5762}\" data-sheets-formula=\"=5762+0+0\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-18.png\" target=\"_blank\" rel=\"noreferrer noopener\">5,762<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:32}\" data-sheets-formula=\"=32+0+0\">32<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:5}\" data-sheets-formula=\"=0+0+5\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-17.png\" target=\"_blank\" rel=\"noreferrer noopener\">5<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:228}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB-3.png\" target=\"_blank\" rel=\"noopener noreferrer\">228<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Black Lives Matter&quot;}\"><strong>Black Lives Matter<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:4445}\" data-sheets-formula=\"=2175+350+1920\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-18.png\" target=\"_blank\" rel=\"noreferrer noopener\">4,445<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:9043}\" data-sheets-formula=\"=9043+0+0\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-19.png\" target=\"_blank\" rel=\"noreferrer noopener\">9,043<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:38}\" data-sheets-formula=\"=38+0+0\">38<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:122}\" data-sheets-formula=\"=0+0+122\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-18.png\" target=\"_blank\" rel=\"noreferrer noopener\">122<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:228}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BLM-4.png\" target=\"_blank\" rel=\"noopener noreferrer\">228<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Kanye West&quot;}\"><strong>Kanye West<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3204}\" data-sheets-formula=\"=1931+254+1019\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-19.png\" target=\"_blank\" rel=\"noreferrer noopener\">3,204<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1743}\" data-sheets-formula=\"=1743+0+0\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-20.png\" target=\"_blank\" rel=\"noreferrer noopener\">1,743<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:14}\" data-sheets-formula=\"=14+0+0\">14<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:114}\" data-sheets-formula=\"=0+0+114\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-19.png\" target=\"_blank\" rel=\"noreferrer noopener\">114<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:248}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/KW-4.png\" target=\"_blank\" rel=\"noopener noreferrer\">248<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Pranab Mukherjee&quot;}\"><strong>Pranab Mukherjee<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1190}\" data-sheets-formula=\"=204+367+619\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-20.png\" target=\"_blank\" rel=\"noreferrer noopener\">1,190<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:201}\" data-sheets-formula=\"=201+0+0\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-21.png\" target=\"_blank\" rel=\"noreferrer noopener\">201<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:82}\" data-sheets-formula=\"=82+0+0\">82<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0}\" data-sheets-formula=\"=0+0+0\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-20.png\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:8}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/PM-4.png\" target=\"_blank\" rel=\"noopener noreferrer\">8<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"text-align: left;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Will Smith&quot;}\"><strong>Will Smith<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2374}\" data-sheets-formula=\"=1788+172+414\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-21.png\" target=\"_blank\" rel=\"noreferrer noopener\">2,374<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:822}\" data-sheets-formula=\"=822+0+0\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-22.png\" target=\"_blank\" rel=\"noreferrer noopener\">822<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:5}\" data-sheets-formula=\"=5+0+0\">5<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:8}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-21.png\" target=\"_blank\" rel=\"noreferrer noopener\">8<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:246}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-37.png\" target=\"_blank\" rel=\"noopener noreferrer\">246<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<figure class=\"wp-block-table\">\r\n<figcaption><em>*Click on the numbers next to each tool to find screenshots of the collected Forum mentions.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-208\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Forum-Mentions.png\" alt=\"\" width=\"906\" height=\"560\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Forum-Mentions.png 906w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Forum-Mentions-300x185.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Forum-Mentions-768x475.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Forum-Mentions-97x60.png 97w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/p>\r\n<p>WebSignals collected more mentions for 3 out of 5 keywords. Brand24 has more data for the other 2. Brand Mentions, Mention and Awario still have the least extensive data.<\/p>\r\n\r\n\r\n\r\n<h4><span id=\"Podcast\">Podcast<\/span><\/h4>\r\n\r\n\r\n\r\n<p>Podcasts are an emerging form of content with over 1 million shows and 30 million episodes. According to a study by <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/podcast-statistics\/#:~:text=144%20million%20Americans%20listen%20to,more%20Americans%20listen%20to%20podcasts.\">SmallBizGenius<\/a>, 144 million Americans listen to podcasts actively. It has become a popular medium where people debate on topics, discuss politics, films, and brands as well; therefore, a web monitoring tool cannot give the cold shoulder to tracking mentions on podcasts.<\/p>\r\n\r\n\r\n\r\n<p>Out of the four tools, only WebSignals and Brand24 track the mentions on podcasts.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-209\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-38.png\" alt=\"\" width=\"1355\" height=\"222\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-38.png 1355w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-38-300x49.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-38-1024x168.png 1024w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-38-768x126.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-38-366x60.png 366w\" sizes=\"(max-width: 1355px) 100vw, 1355px\" \/><\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-210\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-2.png\" alt=\"\" width=\"872\" height=\"180\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-2.png 872w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-2-300x62.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-2-768x159.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-2-291x60.png 291w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>So, which one out of these two offers more data?<\/p>\r\n<table dir=\"ltr\" style=\"height: 181px;\" border=\"1\" width=\"423\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"159\" \/><col width=\"100\" \/><col width=\"100\" \/><\/colgroup>\r\n<tbody>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Podcast&quot;}\">\u00a0<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;WebSignals&quot;}\"><strong>WebSignals<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Brand24&quot;}\"><strong>Brand24<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Chadwick Boseman&quot;}\"><strong>Chadwick Boseman<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1174}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-22.png\" target=\"_blank\" rel=\"noreferrer noopener\">1,174<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:558}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-23.png\" target=\"_blank\" rel=\"noreferrer noopener\">558<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Black Lives Matter&quot;}\"><strong>Black Lives Matter<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1335}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-23.png\" target=\"_blank\" rel=\"noreferrer noopener\">1,335<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:920}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-24.png\" target=\"_blank\" rel=\"noreferrer noopener\">920<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Kanye West&quot;}\"><strong>Kanye West<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1517}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-24.png\" target=\"_blank\" rel=\"noreferrer noopener\">1,517<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:602}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-25.png\" target=\"_blank\" rel=\"noreferrer noopener\">602<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Pranab Mukherjee&quot;}\"><strong>Pranab Mukherjee<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:157}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-25.png\" target=\"_blank\" rel=\"noreferrer noopener\">157<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:16}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-26.png\" target=\"_blank\" rel=\"noreferrer noopener\">16<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Will Smith&quot;}\"><strong>Will Smith<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1029}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-26.png\" target=\"_blank\" rel=\"noreferrer noopener\">1,029<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:247}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-27.png\" target=\"_blank\" rel=\"noreferrer noopener\">247<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<figcaption><em>*Click on the numbers next to each tool to find screenshots of the collected Podcast mentions.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-211\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Podcast-Mentions.png\" alt=\"\" width=\"895\" height=\"542\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Podcast-Mentions.png 895w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Podcast-Mentions-300x182.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Podcast-Mentions-768x465.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Podcast-Mentions-99x60.png 99w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/p>\r\n<p>WebSignals was able to track and compile 5,212 mentions from podcasts compared to 2,343 by Brand24.<\/p>\r\n\r\n\r\n\r\n<h4><span id=\"WebBlogs\">Web\/Blogs<\/span><\/h4>\r\n\r\n\r\n\r\n<p>After tracking mentions on social media, videos, news, forums, and Podcasts what remains are other forms of content such as blogs.<\/p>\r\n\r\n\r\n\r\n<p>There are more than <a href=\"https:\/\/siteefy.com\/how-many-websites-are-there\/#:~:text=12%20February%202020.-,How%20many%20websites%20are%20there%20in%20the%20World%3F,to%201%2C518%2C207%2C412%20in%20January%202019).\">1 billion<\/a> websites in the world, and over <a href=\"https:\/\/techjury.net\/blog\/blogs-published-per-day\/#:~:text=It's%20amazing%20how%20many%20blog,on%20WordPress%20is%20in%20English.\">4.4 million <\/a>blogs are published every day. Every month, 400 million people read 20 billion pages on WordPress alone.<\/p>\r\n\r\n\r\n\r\n<p>That\u2019s a powerful amount of data.<\/p>\r\n\r\n\r\n\r\n<p>Imagine a mention about your brand with negative connotations, read by millions of people and Google. You\u2019d want to handle that because it can affect your rankings, conversions, and reputation.<\/p>\r\n\r\n\r\n\r\n<p>Brand24 and Mention are the only two tools which categorize blogs and web mentions separately.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-212\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-3.png\" alt=\"\" width=\"872\" height=\"180\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-3.png 872w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-3-300x62.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-3-768x159.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Brand24-3-291x60.png 291w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-213\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-2.png\" alt=\"\" width=\"350\" height=\"482\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-2.png 350w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-2-218x300.png 218w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Mention-2-44x60.png 44w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>WebSignals lists them all under \u2018Web\u2019 and \u2018LQ Web\u2019.<\/p>\r\n\r\n\r\n\r\n<p><strong>What is LQ Web?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>LQ web stands for the low-quality web. It lists all the mentions on websites\/blogs that Google does acknowledge as low in quality. WebSignals does not list \u2018LQ Web\u2019 mentions in its aggregated mention data.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-214\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebS.png\" alt=\"\" width=\"1347\" height=\"221\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebS.png 1347w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebS-300x49.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebS-1024x168.png 1024w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebS-768x126.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WebS-366x60.png 366w\" sizes=\"(max-width: 1347px) 100vw, 1347px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>As clarified earlier, while Awario compiles News and Blogs together, it lists the mentions on other websites under \u2018Web\u2019.\u00a0<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-215\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-4.png\" alt=\"\" width=\"608\" height=\"356\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-4.png 608w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-4-300x176.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-4-102x60.png 102w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Since our aim is to discover the tool with more data, we combined the mentions collected for Blogs and Web by Brand24 and Mention. For WebSignals, we added LQ Web data to Web.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Based on it, here\u2019s the final report:<\/p>\r\n<table dir=\"ltr\" style=\"height: 175px;\" border=\"1\" width=\"828\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"159\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"110\" \/><\/colgroup>\r\n<tbody>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Web&quot;}\">\u00a0<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;WebSignals&quot;}\"><strong>WebSignals<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Brand24&quot;}\"><strong>Brand24<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Mention&quot;}\"><strong>Mention<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Awario&quot;}\"><strong>Awario<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;BrandMentions&quot;}\"><strong>Brand Mentions<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Chadwick Boseman&quot;}\"><strong>Chadwick Boseman<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:13269}\" data-sheets-formula=\"=13005+264\">\u00a0<a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-27.png\" target=\"_blank\" rel=\"noreferrer noopener\">13,269<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:8244}\" data-sheets-formula=\"=4430+3814\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-28.png\" target=\"_blank\" rel=\"noreferrer noopener\">8,244<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:98}\" data-sheets-formula=\"=8+90\">98<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-22.png\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:667}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB-4.png\" target=\"_blank\" rel=\"noopener noreferrer\">667<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Black Lives Matter&quot;}\"><strong>Black Lives Matter<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:11370}\" data-sheets-formula=\"=11037+333\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-28.png\" target=\"_blank\" rel=\"noreferrer noopener\">11,370<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:20436}\" data-sheets-formula=\"=16412+4024\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-29.png\" target=\"_blank\" rel=\"noreferrer noopener\">20,436<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:255}\" data-sheets-formula=\"=69+186\">255<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-23.png\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:635}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BLM-5.png\" target=\"_blank\" rel=\"noopener noreferrer\">635<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Kanye West&quot;}\"><strong>Kanye West<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:18993}\" data-sheets-formula=\"=18993+0\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-29.png\" target=\"_blank\" rel=\"noreferrer noopener\">18,993<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:8024}\" data-sheets-formula=\"=7620+404\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-30.png\" target=\"_blank\" rel=\"noreferrer noopener\">8,024<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:46}\" data-sheets-formula=\"=10+36\">46<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-24.png\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:458}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/KW-5.png\" target=\"_blank\" rel=\"noopener noreferrer\">458<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Pranab Mukherjee&quot;}\"><strong>Pranab Mukherjee<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:7259}\" data-sheets-formula=\"=7259+0\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-30.png\" target=\"_blank\" rel=\"noreferrer noopener\">7,259<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3621}\" data-sheets-formula=\"=923+2698\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-31.png\" target=\"_blank\" rel=\"noreferrer noopener\">3,621<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:645}\" data-sheets-formula=\"=42+603\">645<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-25.png\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:524}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/PM-5.png\" target=\"_blank\" rel=\"noopener noreferrer\">524<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Will Smith&quot;}\"><strong>Will Smith<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:12439}\" data-sheets-formula=\"=12439+0\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-31.png\" target=\"_blank\" rel=\"noreferrer noopener\">12,439<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2832}\" data-sheets-formula=\"=2713+119\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/B-32.png\" target=\"_blank\" rel=\"noreferrer noopener\">2,832<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:7}\" data-sheets-formula=\"=0+7\">7<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/A-26.png\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:609}\"><a href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-39.png\" target=\"_blank\" rel=\"noopener noreferrer\">609<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<figcaption><em>*Click on the numbers next to each tool to find screenshots of the collected Web\/Blog mentions<\/em>.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-221\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Web-Blog-Mentions.png\" alt=\"\" width=\"918\" height=\"567\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Web-Blog-Mentions.png 918w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Web-Blog-Mentions-300x185.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Web-Blog-Mentions-768x474.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Web-Blog-Mentions-97x60.png 97w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/p>\r\n<p>It\u2019s pretty evident that WebSignals still leads by providing extensive data for 4 keywords and a total of 63,330 mentions. It is followed by Brand24, which dominates 1 keyword with 43,157 total mentions.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Brand Mentions and Mention come in third and fourth with 2,893 and 1,051 mentions respectively. Awario isn&#8217;t a competition at all because it gathered zero mentions for each keyword.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-222\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-5.png\" alt=\"\" width=\"609\" height=\"559\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-5.png 609w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-5-300x275.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/Awario-5-65x60.png 65w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h4><span id=\"Offline_Media\">Offline Media<\/span><\/h4>\r\n\r\n\r\n\r\n<p>Is tracking mentions on social media, videos, news, forums, podcasts, and web\/blog enough? Well, not quite.<\/p>\r\n\r\n\r\n\r\n<p>A vast majority of people still consume content through TV and radio. So, tracking mentions on such platforms will (truly) provide you with a 360\u00b0 solution to developing a positive brand reputation and growing your business.<\/p>\r\n\r\n\r\n\r\n<p>Only two monitoring tools go beyond their online limitations to track offline media sources like TV and radio for mentions:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>WebSignals<\/li>\r\n<li>Mention<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>WebSignals tracks mention on these platforms in its free trial, but Mention does not. You must invest in a high-end plan of Mention to track your brand mentions on offline media.<\/p>\r\n\r\n\r\n\r\n<p>Tracking mentions on TV and radio is quick and convenient through WebSignals. Click on the mention to expand it and you\u2019ll find that WebSignals has mentioned a suggested clip on TV and radio. The suggested clip contains the keyword that you are monitoring.<\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-223\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-40.png\" alt=\"\" width=\"1358\" height=\"610\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-40.png 1358w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-40-300x135.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-40-1024x460.png 1024w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-40-768x345.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-40-134x60.png 134w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><\/p>\r\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-224\" src=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-41.png\" alt=\"\" width=\"1359\" height=\"547\" srcset=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-41.png 1359w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-41-300x121.png 300w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-41-1024x412.png 1024w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-41-768x309.png 768w, https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-41-149x60.png 149w\" sizes=\"(max-width: 1359px) 100vw, 1359px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>Since this study is based on the free trial of each web monitoring tool, we were unable to analyze Mention. However, here is the data for each keyword\u2019s offline mentions collected by WebSignals:<\/p>\r\n<table dir=\"ltr\" style=\"height: 220px;\" border=\"1\" width=\"488\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"110\" \/><col width=\"100\" \/><col width=\"100\" \/><\/colgroup>\r\n<tbody>\r\n<tr>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Keyword&quot;}\"><strong>Keyword<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;TV&quot;}\"><strong>TV<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Radio&quot;}\"><strong>Radio<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Chadwick Boseman&quot;}\"><strong>Chadwick Boseman<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:531}\" data-sheets-hyperlink=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB.png\"><a class=\"in-cell-link\" href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/CB.png\" target=\"_blank\" rel=\"noopener noreferrer\">531<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1820}\" data-sheets-numberformat=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;#,##0&quot;,&quot;3&quot;:1}\" data-sheets-hyperlink=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-32.png\"><a class=\"in-cell-link\" href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-32.png\" target=\"_blank\" rel=\"noopener noreferrer\">1,820<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Black Lives Matter&quot;}\"><strong>Black Lives Matter<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:173}\" data-sheets-hyperlink=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BLM-1.png\"><a class=\"in-cell-link\" href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BLM-1.png\" target=\"_blank\" rel=\"noopener noreferrer\">173<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:456}\" data-sheets-hyperlink=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BLM.png\"><a class=\"in-cell-link\" href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/BLM.png\" target=\"_blank\" rel=\"noopener noreferrer\">456<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Kanye West&quot;}\"><strong>Kanye West<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:423}\" data-sheets-hyperlink=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/KW-1.png\"><a class=\"in-cell-link\" href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/KW-1.png\" target=\"_blank\" rel=\"noopener noreferrer\">423<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:28}\" data-sheets-hyperlink=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/KW.png\"><a class=\"in-cell-link\" href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/KW.png\" target=\"_blank\" rel=\"noopener noreferrer\">28<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Pranab Mukherjee&quot;}\"><strong>Pranab Mukherjee<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:17}\" data-sheets-hyperlink=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/PM-1.png\"><a class=\"in-cell-link\" href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/PM-1.png\" target=\"_blank\" rel=\"noopener noreferrer\">17<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:49}\" data-sheets-hyperlink=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/PM.png\"><a class=\"in-cell-link\" href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/PM.png\" target=\"_blank\" rel=\"noopener noreferrer\">49<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Will Smith&quot;}\"><strong>Will Smith<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:132}\" data-sheets-hyperlink=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-33.png\"><a class=\"in-cell-link\" href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WS-33.png\" target=\"_blank\" rel=\"noopener noreferrer\">132<\/a><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2}\" data-sheets-hyperlink=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WSS.png\"><a class=\"in-cell-link\" href=\"https:\/\/www.websignals.com\/blog\/wp-content\/uploads\/2020\/10\/WSS.png\" target=\"_blank\" rel=\"noopener noreferrer\">2<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<figure class=\"wp-block-table\">\r\n<figcaption><em>*Click on the numbers next to each tool to find screenshots of the collected TV &amp; Radio mentions.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3><span id=\"Pricing\">Pricing<\/span><\/h3>\r\n\r\n\r\n\r\n<p>Are these tools priced based on the data that they offer?<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s find out.<\/p>\r\n<table dir=\"ltr\" style=\"height: 194px;\" border=\"1\" width=\"835\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><col width=\"100\" \/><\/colgroup>\r\n<tbody>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Features&quot;}\">\u00a0<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;WebSignals&quot;}\"><strong>WebSignals<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Brand24&quot;}\"><strong>Brand24<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Mention&quot;}\"><strong>Mention<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Awario&quot;}\"><strong>Awario<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;BrandMentions&quot;}\"><strong>Brand Mentions<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Packages&quot;}\"><strong>Packages<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;$29 to $249&quot;}\">$29 to $249<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;$49 to $199&quot;}\">$49 to $199<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;$29 to $99&quot;}\">$29 to $99<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;$29 to $299&quot;}\">$29 to $299<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;$99 to $499&quot;}\">$99 to $499<\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Total Mentions&quot;}\"><strong>Total Mentions<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;50K to 600K&quot;}\">50K to 600K<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;5K to 250K&quot;}\">5K to 250K<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;3K to 5K&quot;}\">3K to 5K<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;35K to 550K&quot;}\">35K to 550K<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10K to 150K&quot;}\">10K to 150K<\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Price($)\/ Mention&quot;}\"><strong>Price($)\/ Mention<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;0.00058 to 0.000415&quot;}\" data-sheets-numberformat=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;#,##0&quot;,&quot;3&quot;:1}\">0.00058 to 0.000415<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;0.0098 to 0.000796&quot;}\">0.0098 to 0.000796<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;0.0096 to 0.0198&quot;}\">0.0096 to 0.0198<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;0.00082 to 0.00054&quot;}\">0.00082 to 0.00054<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;0.0099 to 0.00332&quot;}\">0.0099 to 0.00332<\/td>\r\n<\/tr>\r\n<tr>\r\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Mentions per $1&quot;}\"><strong>Mentions per $1<\/strong><\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;1,724 to 2,409&quot;}\">1,724 to 2,409<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;102 to 1,256&quot;}\">102 to 1,256<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;103 to 50&quot;}\">103 to 50<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;1,206 to 1,839&quot;}\">1,206 to 1,839<\/td>\r\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;101 to 300&quot;}\">101 to 300<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><br \/>These are the range of plans offered by each tool. Under $100, only WebSignals and Awario provide you with a sweet deal. Although, between the two tools, WebSignals surpasses Awario with a huge margin in keywords and the total number of mentions.<\/p>\r\n\r\n\r\n\r\n<p>Moreover, for the same price, WebSignals allows you to track mentions on 4 more platforms including podcasts, TV, radio, and print.<\/p>\r\n\r\n\r\n\r\n<p><strong><em>Note: <\/em><\/strong><em>Every tool from this study offers a free trial version (Credit Card required for Brand Mentions). You can make use of it and decide upon the web monitoring tool that can work best for your business.<\/em><\/p>\r\n\r\n\r\n\r\n<h2><span id=\"Which_Tool_Is_Value_For_Money\">Which Tool Is Value For Money?<\/span><\/h2>\r\n\r\n\r\n\r\n<p>It\u2019s time to answer the question that compelled you to go through this study:<\/p>\r\n\r\n\r\n\r\n<p>\u201cWhich of the following tools has the best overall value?\u201d<\/p>\r\n\r\n\r\n\r\n<p>Well, I\u2019ll give it to WebSignals.<\/p>\r\n\r\n\r\n\r\n<p>The tool has a massive database and offers better insights about your mentions under affordable rates.<\/p>\r\n\r\n\r\n\r\n<p>Every tool mentioned in this comparative study offers a free trial version. Use it to decide what tool is best for your business.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>In this comparative study, we are putting WebSignals, Brand24, Mention, Awario, and Brand Mentions to test. So, if you want an in-depth analysis of the &hellip; <\/p>\n","protected":false},"author":1,"featured_media":18,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industry Study: Finding The Best Web Monitoring Tool - Websignals Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websignals.com\/blog\/industry-study-finding-the-best-web-monitoring-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Study: Finding The Best Web Monitoring Tool - Websignals Blog\" \/>\n<meta property=\"og:description\" content=\"In this comparative study, we are putting WebSignals, Brand24, Mention, Awario, and Brand Mentions to test. 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